Brandwave

How popular isDolce Gusto in search?

In September 2026, there were an estimated 1M branded searches for Dolce Gusto worldwide which held steady over the last 12 months. Dolce Gusto holds 2.8% estimated Share of Search among coffee pod brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Starbucks86.1%
  2. Nespresso9.5%
  3. Dolce Gusto2.8%
  4. Lavazza0.85%
  5. Illy0.38%
  6. L'OR0.38%
  7. Grind<0.01%
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Where does Dolce Gusto compete?

Dolce Gusto is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee pod brands3rd of 72.8%Shown below
Coffee capsule brands2nd of 422.1%Show ranking

Which coffee pod brands compete with Dolce Gusto?

Dolce Gusto against coffee pod brands worldwide, by month

Share of Search by month for Starbucks, Nespresso, Dolce Gusto. The figures are in the table below the chart.

View monthly share of search table
MonthStarbucksNespressoDolce GustoLavazzaIllyL'ORGrind
Oct 202590.1%6.6%2%0.73%0.33%0.27%<0.01%
Nov 202589%8%2%0.59%0.26%0.22%<0.01%
Dec 202590.6%6.7%1.6%0.6%0.27%0.22%<0.01%
Jan 202688%7.9%2.4%0.87%0.48%0.32%<0.01%
Feb 202686.5%9.5%2.3%0.86%0.47%0.31%<0.01%
Mar 202685.8%9.5%2.8%1%0.47%0.38%<0.01%
Apr 202686%9.5%2.8%0.85%0.47%0.38%<0.01%
May 202686%9.5%2.8%0.85%0.47%0.38%<0.01%
Jun 202686.1%9.5%2.8%0.7%0.47%0.38%<0.01%
Jul 202687.6%7.9%2.9%0.87%0.39%0.39%<0.01%
Aug 202686.1%9.5%2.8%0.85%0.38%0.38%<0.01%
Sep 202686.1%9.5%2.8%0.85%0.38%0.38%<0.01%

  1. 1.Starbucks

    86.1%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nespresso

    9.5%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Dolce Gusto

    2.8%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Lavazza

    0.85%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Illy

    0.38%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.L'OR

    0.38%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Grind

    <0.01%

    Held 7th. 2.3K estimated branded searches, +4.6% vs prior month. Share 0 points.

Compare search popularity between Dolce Gusto and its closest rivals

Every comparison with Dolce Gusto

How has branded search demand for Dolce Gusto changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dolce Gusto worldwide held steady at 1M.
  • Across the 12 months ending September 2026, Dolce Gusto’s estimated Share of Search among coffee pod brands worldwide increased from 2% to 2.8%.
  • Across the 12 months ending September 2026, Dolce Gusto’s estimated Share of Search among coffee pod brands worldwide peaked at 2.9% in July 2026 and was lowest at 1.6% in December 2025.

How did search popularity change for coffee pod brands worldwide in September 2026?

  1. Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 12 measured months, from 45.5M to 30.4M in September 2026.

  2. Estimated monthly branded searches for Grind worldwide fell 20.5% over 12 measured months, from 2.9K to 2.3K in September 2026.

  3. Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  4. Estimated monthly branded searches for Illy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How is Dolce Gusto measured?

Brandwave collects information about searches that people make online using Dolce Gusto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dolce gusto

How the Brand Demand Index is measured

Who owns Dolce Gusto?

Dolce Gusto is owned by Nestlé. Brandwave also tracks Purina, Maggi, Milo, NAN, Nescafé, Nesquik and Optifast, owned by the same company, worldwide.

Do you work for Dolce Gusto? To request corrections or removal please contact us via our support page and we will be happy to assist.

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