Red Bull vs Skittles:Which is searched more?
In September 2026, Red Bull had more branded searches than Skittles among flavors brands worldwide. Red Bull was estimated to have 2.2M branded searches compared to Skittles’ 450K, and held a 28.1% Share of Search versus Skittles’ 5.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Red Bull or Skittles?
Compare the flavors brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Red Bull, Skittles. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Red Bull | Oreo | Monster Energy | Skittles | Captain Morgan | Halo Top | Ben & Jerry's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 28.2% | 10.4% | 6.9% | 6.9% | 4.6% | 0.62% | 0.15% |
| Nov 2025 | 53.6% | 24% | 7.2% | 5.9% | 4.8% | 3.9% | 0.43% | 0.11% |
| Dec 2025 | 48.1% | 26.4% | 7.9% | 6.5% | 5.3% | 5.3% | 0.39% | 0.12% |
| Jan 2026 | 42.4% | 28.3% | 10.4% | 8.5% | 5.7% | 3.8% | 0.77% | 0.13% |
| Feb 2026 | 43.9% | 29.4% | 8.8% | 7.2% | 5.9% | 3.9% | 0.65% | 0.16% |
| Mar 2026 | 42.3% | 28.3% | 10.4% | 8.5% | 5.7% | 3.8% | 0.76% | 0.19% |
| Apr 2026 | 42% | 28.1% | 10.3% | 8.4% | 5.6% | 4.6% | 0.76% | 0.19% |
| May 2026 | 41.2% | 27.6% | 10.1% | 10.1% | 5.5% | 4.5% | 0.74% | 0.18% |
| Jun 2026 | 42.4% | 28.3% | 10.4% | 8.5% | 4.7% | 4.7% | 0.94% | 0.15% |
| Jul 2026 | 41.4% | 27.7% | 10.2% | 8.3% | 5.6% | 5.6% | 1.1% | 0.18% |
| Aug 2026 | 44.3% | 24.2% | 10.9% | 8.9% | 5.9% | 4.9% | 0.8% | 0.16% |
| Sep 2026 | 42.1% | 28.1% | 10.3% | 8.5% | 5.7% | 4.6% | 0.62% | 0.1% |
How has the Red Bull and Skittles comparison changed over the last 12 months?
3 findings
- Red Bull was ahead of Skittles in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Red Bull’s estimated Share of Search among flavors brands worldwide moved from 28.2% to 28.1%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 12 months ending September 2026, Skittles’ estimated Share of Search among flavors brands worldwide moved from 6.9% to 5.7%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for flavors brands worldwide in September 2026?
2 changes
In September 2026, Red Bull gained estimated Share of Search among flavors brands worldwide, from 24.2% to 28.1%.
Estimated monthly branded searches for Skittles worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
Other head-to-heads among flavors brands
How each brand is measured
Brandwave collects information about searches that people make online using Red Bull’s and Skittles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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