Captain Morgan vs Skittles:Which is searched more?
In September 2026, Skittles had more branded searches than Captain Morgan among flavors brands worldwide. Skittles was estimated to have 450K branded searches compared to Captain Morgan’s 368K, and held a 5.7% Share of Search versus Captain Morgan’s 4.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Captain Morgan or Skittles?
Compare the flavors brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skittles, Captain Morgan. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Red Bull | Oreo | Monster Energy | Skittles | Captain Morgan | Halo Top | Ben & Jerry's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 28.2% | 10.4% | 6.9% | 6.9% | 4.6% | 0.62% | 0.15% |
| Nov 2025 | 53.6% | 24% | 7.2% | 5.9% | 4.8% | 3.9% | 0.43% | 0.11% |
| Dec 2025 | 48.1% | 26.4% | 7.9% | 6.5% | 5.3% | 5.3% | 0.39% | 0.12% |
| Jan 2026 | 42.4% | 28.3% | 10.4% | 8.5% | 5.7% | 3.8% | 0.77% | 0.13% |
| Feb 2026 | 43.9% | 29.4% | 8.8% | 7.2% | 5.9% | 3.9% | 0.65% | 0.16% |
| Mar 2026 | 42.3% | 28.3% | 10.4% | 8.5% | 5.7% | 3.8% | 0.76% | 0.19% |
| Apr 2026 | 42% | 28.1% | 10.3% | 8.4% | 5.6% | 4.6% | 0.76% | 0.19% |
| May 2026 | 41.2% | 27.6% | 10.1% | 10.1% | 5.5% | 4.5% | 0.74% | 0.18% |
| Jun 2026 | 42.4% | 28.3% | 10.4% | 8.5% | 4.7% | 4.7% | 0.94% | 0.15% |
| Jul 2026 | 41.4% | 27.7% | 10.2% | 8.3% | 5.6% | 5.6% | 1.1% | 0.18% |
| Aug 2026 | 44.3% | 24.2% | 10.9% | 8.9% | 5.9% | 4.9% | 0.8% | 0.16% |
| Sep 2026 | 42.1% | 28.1% | 10.3% | 8.5% | 5.7% | 4.6% | 0.62% | 0.1% |
How has the Captain Morgan and Skittles comparison changed over the last 12 months?
3 findings
- Skittles was ahead of Captain Morgan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Captain Morgan’s estimated Share of Search among flavors brands worldwide held steady at 4.6%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Skittles’ estimated Share of Search among flavors brands worldwide moved from 6.9% to 5.7%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for flavors brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Skittles worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
Other head-to-heads among flavors brands
How each brand is measured
Brandwave collects information about searches that people make online using Captain Morgan’s and Skittles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Captain Morgan
1 branded search term
- captain morgan
Skittles
1 branded search term
- skittles
Put your own brand in this comparison
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