Bundaberg vs Captain Morgan:Which is searched more?
In September 2026, Captain Morgan had more branded searches than Bundaberg among spiced Rum brands worldwide. Captain Morgan was estimated to have 368K branded searches compared to Bundaberg’s 90.5K, and held a 27.5% Share of Search versus Bundaberg’s 6.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bundaberg or Captain Morgan?
Compare the spiced rum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Captain Morgan, Bundaberg. The figures are in the table below the chart.
View monthly share of search table
| Month | Bacardi | Captain Morgan | Havana Club | Bundaberg | Foursquare |
|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 24.4% | 10.9% | 6% | 4% |
| Nov 2025 | 54.6% | 24.4% | 10.9% | 6% | 4% |
| Dec 2025 | 59.8% | 22% | 9.8% | 5.4% | 3% |
| Jan 2026 | 57.2% | 20.9% | 11.5% | 6.3% | 4.2% |
| Feb 2026 | 52.8% | 23.6% | 10.6% | 7.1% | 5.8% |
| Mar 2026 | 53.7% | 19.6% | 10.8% | 8.8% | 7.2% |
| Apr 2026 | 54.1% | 24.2% | 10.9% | 6% | 4.9% |
| May 2026 | 53.4% | 23.9% | 10.7% | 7.1% | 4.8% |
| Jun 2026 | 55.7% | 24.9% | 9.1% | 6.1% | 4.1% |
| Jul 2026 | 54.3% | 24.3% | 10.9% | 7.3% | 3.3% |
| Aug 2026 | 54.3% | 24.3% | 10.9% | 7.3% | 3.3% |
| Sep 2026 | 50.2% | 27.5% | 10.1% | 6.8% | 5.5% |
How has the Bundaberg and Captain Morgan comparison changed over the last 12 months?
3 findings
- Captain Morgan was ahead of Bundaberg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bundaberg’s estimated Share of Search among spiced Rum brands worldwide moved from 6% to 6.8%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Captain Morgan’s estimated Share of Search among spiced Rum brands worldwide moved from 24.4% to 27.5%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for spiced Rum brands worldwide in September 2026?
2 changes
In September 2026, Captain Morgan gained estimated Share of Search among spiced Rum brands worldwide, from 24.3% to 27.5%.
In September 2026, Bundaberg lost estimated Share of Search among spiced Rum brands worldwide, from 7.3% to 6.8%.
Other head-to-heads among spiced Rum brands
Bacardi vs Captain Morgan: compare search popularity
Bacardi vs Havana Club: compare search popularity- Bacardi vs Bundaberg: compare search popularity
Bacardi vs Foursquare: compare search popularity- Captain Morgan vs Havana Club: compare search popularity
- Captain Morgan vs Foursquare: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Bundaberg’s and Captain Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bundaberg
1 branded search term
- bundaberg
Captain Morgan
1 branded search term
- captain morgan
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.