How popular isBundaberg in search?
In September 2026, there were an estimated 90.5K branded searches for Bundaberg worldwide which held steady over the last 12 months. Bundaberg holds 7.1% estimated Share of Search among spiced rum brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bacardi52.8%Captain Morgan28.9%
Havana Club10.6%
Bundaberg7.1%- Foursquare Rum0.67%
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Which spiced rum brands compete with Bundaberg?
Share of Search by month for Bacardi, Captain Morgan, Havana Club, Bundaberg. The figures are in the table below the chart.
View monthly share of search table
| Month | Bacardi | Captain Morgan | Havana Club | Bundaberg | Foursquare Rum |
|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 25.3% | 11.4% | 6.2% | 0.43% |
| Nov 2025 | 56.6% | 25.3% | 11.3% | 6.2% | 0.52% |
| Dec 2025 | 61.2% | 22.6% | 10.1% | 5.5% | 0.64% |
| Jan 2026 | 59.3% | 21.7% | 11.9% | 6.5% | 0.57% |
| Feb 2026 | 55.7% | 24.9% | 11.2% | 7.5% | 0.68% |
| Mar 2026 | 57.5% | 21% | 11.5% | 9.4% | 0.49% |
| Apr 2026 | 56.6% | 25.3% | 11.3% | 6.2% | 0.56% |
| May 2026 | 55.8% | 24.9% | 11.2% | 7.5% | 0.62% |
| Jun 2026 | 57.6% | 25.7% | 9.4% | 6.3% | 0.92% |
| Jul 2026 | 55.8% | 24.9% | 11.2% | 7.5% | 0.62% |
| Aug 2026 | 55.8% | 25% | 11.2% | 7.5% | 0.52% |
| Sep 2026 | 52.8% | 28.9% | 10.6% | 7.1% | 0.67% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.8% | 673K | -18.2% | -3.1 points | |
| 2, held 2nd | 28.9% | 368K | 0% | +3.9 points | |
| 3, held 3rd | 10.6% | 135K | -18.2% | -0.6 points | |
| 4, held 4th | 7.1% | 90.5K | -17.7% | -0.4 points | |
| 5, held 5th | 0.67% | 8.5K | +11.8% | +0.2 points |
1.
Bacardi52.8%
Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share -3.1 points.
28.9%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +3.9 points.
10.6%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
7.1%
Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.
0.67%
Held 5th. 8.5K estimated branded searches, +11.8% vs prior month. Share +0.2 points.
Compare search popularity between Bundaberg and its closest rivals
Every comparison with Bundaberg
14 comparisons
- 7Up vs Bundaberg
- Bacardi vs Bundaberg
- Bundaberg vs Captain Morgan
- Bundaberg vs Coca-Cola
- Bundaberg vs Fanta
- Bundaberg vs Havana Club
- Bundaberg vs Pepsi
- Bundaberg vs Schweppes
- Bundaberg vs Sprite
- Bundaberg vs Fever-Tree
- Bundaberg vs Foursquare Rum
- Bundaberg vs East Imperial
- Belvoir vs Bundaberg
- Bundaberg vs Q Mixers
How has branded search demand for Bundaberg changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bundaberg worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Bundaberg’s estimated Share of Search among spiced rum brands worldwide increased from 6.2% to 7.1%.
- Across the 12 months ending September 2026, Bundaberg’s estimated Share of Search among spiced rum brands worldwide peaked at 9.4% in March 2026 and was lowest at 5.5% in December 2025.
How did search popularity change for spiced rum brands worldwide in September 2026?
4 changes
In September 2026, Captain Morgan gained estimated Share of Search among spiced rum brands worldwide, from 25% to 28.9%.
In September 2026, Bacardi lost estimated Share of Search among spiced rum brands worldwide, from 55.8% to 52.8%.
In September 2026, Havana Club lost estimated Share of Search among spiced rum brands worldwide, from 11.2% to 10.6%.
Estimated monthly branded searches for Foursquare Rum worldwide rose 35.4% over 12 measured months, from 6.3K to 8.5K in September 2026.
Where does Bundaberg compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Soft drink brands | 7th of 7 | 1.5% | Show ranking |
| Spiced rum brands | 4th of 5 | 7.1% | Shown above |
| Drink mixers | 2nd of 6 | 16.9% | Show ranking |
| Tonic and mixer brands | 2nd of 4 | 16.9% | Show ranking |
How is Bundaberg measured?
Brandwave collects information about searches that people make online using Bundaberg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bundaberg
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