Brandwave

How popular isBacardi in search?

In September 2026, there were an estimated 673K branded searches for Bacardi worldwide which is down 18.2% over the last 12 months. Bacardi holds 53.1% estimated Share of Search among spiced rum brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bacardi53.1%
  2. Captain Morgan29.1%
  3. Havana Club10.7%
  4. Bundaberg7.1%
  5. Foursquare Rum—
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Which spiced rum brands compete with Bacardi?

Bacardi against spiced rum brands worldwide, by month

Share of Search by month for Bacardi, Captain Morgan, Havana Club, Bundaberg. The figures are in the table below the chart.

View monthly share of search table
MonthBacardiCaptain MorganHavana ClubBundabergFoursquare Rum
Oct 202556.9%25.4%11.4%6.3%—
Nov 202556.9%25.4%11.4%6.3%—
Dec 202561.6%22.7%10.1%5.6%—
Jan 202659.7%21.8%12%6.6%—
Feb 202656.1%25.1%11.3%7.5%—
Mar 202657.8%21.1%11.6%9.5%—
Apr 202656.9%25.4%11.4%6.3%—
May 202656.1%25.1%11.3%7.5%—
Jun 202658.1%26%9.5%6.4%—
Jul 202656.1%25.1%11.3%7.5%—
Aug 202656.1%25.1%11.3%7.5%—
Sep 202653.1%29.1%10.7%7.1%—

  1. 1.Bacardi

    53.1%

    Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share -3 points.

  2. 2.Captain Morgan

    29.1%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +4 points.

  3. 3.Havana Club

    10.7%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  4. 4.Bundaberg

    7.1%

    Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  5. —.Foursquare Rum

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Bacardi and its closest rivals

Every comparison with Bacardi

How has branded search demand for Bacardi changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bacardi worldwide fell from 823K to 673K.
  • Across the 12 months ending September 2026, Bacardi’s estimated Share of Search among spiced rum brands worldwide decreased from 56.9% to 53.1%.
  • Across the 12 months ending September 2026, Bacardi’s estimated Share of Search among spiced rum brands worldwide peaked at 61.6% in December 2025 and was lowest at 53.1% in September 2026.

How did search popularity change for spiced rum brands worldwide in September 2026?

  1. In September 2026, Captain Morgan gained estimated Share of Search among spiced rum brands worldwide, from 25.1% to 29.1%.

  2. In September 2026, Bacardi lost estimated Share of Search among spiced rum brands worldwide, from 56.1% to 53.1%.

  3. In September 2026, Havana Club lost estimated Share of Search among spiced rum brands worldwide, from 11.3% to 10.7%.

Where does Bacardi compete?

Bacardi is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rum brands1st of 651.3%Show ranking
Spiced rum brands1st of 553.1%Shown above

How is Bacardi measured?

Brandwave collects information about searches that people make online using Bacardi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bacardi

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How the Brand Demand Index is measured

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