How popular isHavana Club in search?
In September 2026, there were an estimated 135K branded searches for Havana Club worldwide which is down 18.2% over the last 12 months. Havana Club holds 10.6% estimated Share of Search among spiced rum brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bacardi52.8%Captain Morgan28.9%
Havana Club10.6%
Bundaberg7.1%- Foursquare Rum0.67%
Follow Havana Club and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which spiced rum brands compete with Havana Club?
Share of Search by month for Bacardi, Captain Morgan, Havana Club, Bundaberg. The figures are in the table below the chart.
View monthly share of search table
| Month | Bacardi | Captain Morgan | Havana Club | Bundaberg | Foursquare Rum |
|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 25.3% | 11.4% | 6.2% | 0.43% |
| Nov 2025 | 56.6% | 25.3% | 11.3% | 6.2% | 0.52% |
| Dec 2025 | 61.2% | 22.6% | 10.1% | 5.5% | 0.64% |
| Jan 2026 | 59.3% | 21.7% | 11.9% | 6.5% | 0.57% |
| Feb 2026 | 55.7% | 24.9% | 11.2% | 7.5% | 0.68% |
| Mar 2026 | 57.5% | 21% | 11.5% | 9.4% | 0.49% |
| Apr 2026 | 56.6% | 25.3% | 11.3% | 6.2% | 0.56% |
| May 2026 | 55.8% | 24.9% | 11.2% | 7.5% | 0.62% |
| Jun 2026 | 57.6% | 25.7% | 9.4% | 6.3% | 0.92% |
| Jul 2026 | 55.8% | 24.9% | 11.2% | 7.5% | 0.62% |
| Aug 2026 | 55.8% | 25% | 11.2% | 7.5% | 0.52% |
| Sep 2026 | 52.8% | 28.9% | 10.6% | 7.1% | 0.67% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.8% | 673K | -18.2% | -3.1 points | |
| 2, held 2nd | 28.9% | 368K | 0% | +3.9 points | |
| 3, held 3rd | 10.6% | 135K | -18.2% | -0.6 points | |
| 4, held 4th | 7.1% | 90.5K | -17.7% | -0.4 points | |
| 5, held 5th | 0.67% | 8.5K | +11.8% | +0.2 points |
1.
Bacardi52.8%
Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share -3.1 points.
28.9%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +3.9 points.
10.6%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
7.1%
Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.
0.67%
Held 5th. 8.5K estimated branded searches, +11.8% vs prior month. Share +0.2 points.
Compare search popularity between Havana Club and its closest rivals
Every comparison with Havana Club
7 comparisons
How has branded search demand for Havana Club changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Havana Club worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, Havana Club’s estimated Share of Search among spiced rum brands worldwide decreased from 11.4% to 10.6%.
- Across the 12 months ending September 2026, Havana Club’s estimated Share of Search among spiced rum brands worldwide peaked at 11.9% in January 2026 and was lowest at 9.4% in June 2026.
How did search popularity change for spiced rum brands worldwide in September 2026?
4 changes
In September 2026, Captain Morgan gained estimated Share of Search among spiced rum brands worldwide, from 25% to 28.9%.
In September 2026, Bacardi lost estimated Share of Search among spiced rum brands worldwide, from 55.8% to 52.8%.
In September 2026, Havana Club lost estimated Share of Search among spiced rum brands worldwide, from 11.2% to 10.6%.
Estimated monthly branded searches for Foursquare Rum worldwide rose 35.4% over 12 measured months, from 6.3K to 8.5K in September 2026.
Where does Havana Club compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Rum brands | 4th of 6 | 9.1% | Show ranking |
| Spiced rum brands | 3rd of 5 | 10.6% | Shown above |
How is Havana Club measured?
Brandwave collects information about searches that people make online using Havana Club’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- havana club
Do you work for Havana Club? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Havana Club your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.