Brandwave

Bundaberg vs Foursquare Rum:Which is searched more?

In September 2026, Bundaberg had more branded searches than Foursquare Rum among spiced rum brands worldwide. Bundaberg was estimated to have 90.5K branded searches compared to Foursquare Rum’s 8.5K, and held a 7.1% Share of Search versus Foursquare Rum’s 0.67%. These are worldwide searches for English-language branded terms.

Share of Search among spiced rum brands worldwide in September 2026Which is more popular in search, Bundaberg or Foursquare Rum?
Bundaberg7.1%90.5K searches
vs
Foursquare Rum0.67%8.5K searches

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Which is more popular in search, Bundaberg or Foursquare Rum?

Compare the spiced rum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bundaberg and Foursquare Rum among spiced rum brands worldwide, by month

Share of Search by month for Bundaberg, Foursquare Rum. The figures are in the table below the chart.

View monthly share of search table
MonthBacardiCaptain MorganHavana ClubBundabergFoursquare Rum
Oct 202556.7%25.3%11.4%6.2%0.43%
Nov 202556.6%25.3%11.3%6.2%0.52%
Dec 202561.2%22.6%10.1%5.5%0.64%
Jan 202659.3%21.7%11.9%6.5%0.57%
Feb 202655.7%24.9%11.2%7.5%0.68%
Mar 202657.5%21%11.5%9.4%0.49%
Apr 202656.6%25.3%11.3%6.2%0.56%
May 202655.8%24.9%11.2%7.5%0.62%
Jun 202657.6%25.7%9.4%6.3%0.92%
Jul 202655.8%24.9%11.2%7.5%0.62%
Aug 202655.8%25%11.2%7.5%0.52%
Sep 202652.8%28.9%10.6%7.1%0.67%

How has the Bundaberg and Foursquare Rum comparison changed over the last 12 months?

  • Bundaberg was ahead of Foursquare Rum in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bundaberg’s estimated Share of Search among spiced rum brands worldwide moved from 6.2% to 7.1%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Foursquare Rum’s estimated Share of Search among spiced rum brands worldwide moved from 0.43% to 0.67%, and its estimated monthly branded searches moved from 6.3K to 8.5K.

How did search popularity change for spiced rum brands worldwide in September 2026?

  1. Estimated monthly branded searches for Foursquare Rum worldwide rose 35.4% over 12 measured months, from 6.3K to 8.5K in September 2026.

Other head-to-heads among spiced rum brands

How each brand is measured

Brandwave collects information about searches that people make online using Bundaberg’s and Foursquare Rum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bundaberg

1 branded search term

  • bundaberg

Foursquare Rum

2 branded search terms

  • foursquare rum
  • foursquare spiced rum

How the Brand Demand Index is measured

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