Black Hawk vs Whiskas:Which is searched more?
In September 2026, Whiskas had more branded searches than Black Hawk among pet food brands worldwide. Whiskas was estimated to have 165K branded searches compared to Black Hawk’s 135K, and held a 10.8% Share of Search versus Black Hawk’s 8.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black Hawk or Whiskas?
Compare the pet food brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whiskas, Black Hawk. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Canin | Hill's | Purina | Whiskas | Black Hawk | Eukanuba | ZIWI Peak | K9 Natural |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 30.5% | 11.1% | 9.1% | 7.5% | 2.7% | 1.5% | 0.2% |
| Nov 2025 | 37.9% | 30.9% | 9.3% | 9.3% | 7.6% | 2.8% | 2% | 0.2% |
| Dec 2025 | 36.5% | 29.8% | 10.9% | 10.9% | 7.3% | 2.7% | 1.6% | 0.19% |
| Jan 2026 | 37.4% | 30.6% | 9.2% | 9.2% | 9.2% | 2.8% | 1.6% | 0.2% |
| Feb 2026 | 36.4% | 29.8% | 10.9% | 10.9% | 7.3% | 2.7% | 1.7% | 0.19% |
| Mar 2026 | 44.8% | 24.5% | 9% | 9% | 9% | 2.2% | 1.4% | 0.2% |
| Apr 2026 | 34.3% | 28.1% | 10.3% | 10.3% | 12.5% | 2.5% | 1.7% | 0.22% |
| May 2026 | 35.8% | 29.3% | 10.7% | 10.7% | 8.8% | 2.6% | 1.8% | 0.23% |
| Jun 2026 | 35.8% | 29.3% | 10.7% | 10.7% | 8.8% | 2.6% | 1.7% | 0.23% |
| Jul 2026 | 35.8% | 29.3% | 10.7% | 10.7% | 8.8% | 2.6% | 1.7% | 0.23% |
| Aug 2026 | 40.6% | 27.1% | 9.9% | 9.9% | 8.1% | 2.4% | 1.6% | 0.22% |
| Sep 2026 | 35.9% | 29.4% | 10.8% | 10.8% | 8.8% | 2.6% | 1.5% | 0.23% |
How has the Black Hawk and Whiskas comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Black Hawk took it in April 2026, Whiskas took it in May 2026.
- Across the 12 months ending September 2026, Black Hawk’s estimated Share of Search among pet food brands worldwide moved from 7.5% to 8.8%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Whiskas’ estimated Share of Search among pet food brands worldwide moved from 9.1% to 10.8%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for pet food brands worldwide in September 2026?
2 changes
In September 2026, Whiskas gained estimated Share of Search among pet food brands worldwide, from 9.9% to 10.8%.
In September 2026, Black Hawk gained estimated Share of Search among pet food brands worldwide, from 8.1% to 8.8%.
Other head-to-heads among pet food brands
How each brand is measured
Brandwave collects information about searches that people make online using Black Hawk’s and Whiskas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Hawk
1 branded search term
- black hawk
Whiskas
1 branded search term
- whiskas
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