Brandwave

How popular isBlack Hawk in search?

In August 2026, there were an estimated 1.3K branded searches for Black Hawk worldwide which is down 18.8% over the last 11 months. Black Hawk holds 0.1% estimated Share of Search among dog food brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Royal Canin50.6%
  2. Hill's33.8%
  3. Purina12.4%
  4. Eukanuba3%
  5. Black Hawk0.1%
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Which dog food brands compete with Black Hawk?

Black Hawk against dog food brands worldwide, by month

Share of Search by month for Royal Canin, Hill's, Purina, Eukanuba, Black Hawk. The figures are in the table below the chart.

View monthly share of search table
MonthRoyal CaninHill'sPurinaEukanubaBlack Hawk
Oct 202545.6%37.3%13.6%3.4%0.11%
Nov 202546.8%38.2%11.5%3.4%0.11%
Dec 202545.6%37.3%13.7%3.4%0.11%
Jan 202646.8%38.2%11.5%3.4%0.11%
Feb 202645.6%37.3%13.7%3.4%0.11%
Mar 202655.6%30.4%11.1%2.7%0.11%
Apr 202645.6%37.3%13.7%3.4%0.11%
May 202645.6%37.3%13.7%3.4%0.11%
Jun 202645.6%37.3%13.7%3.4%0.11%
Jul 202645.6%37.3%13.7%3.4%0.11%
Aug 202650.6%33.8%12.4%3%0.1%
Sep 2026—————
  1. Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +5 points.

  2. 2.Hill's

    33.8%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Purina

    12.4%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Black Hawk and its closest rivals

How has branded search demand for Black Hawk changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Black Hawk worldwide fell from 1.6K to 1.3K.
  • Across the 11 months ending August 2026, Black Hawk’s estimated Share of Search among dog food brands worldwide held steady, from 0.11% to 0.1%.

How did search popularity change for dog food brands worldwide in August 2026?

  1. In August 2026, Royal Canin gained estimated Share of Search among dog food brands worldwide, from 45.6% to 50.6%.

  2. In August 2026, Hill's lost estimated Share of Search among dog food brands worldwide, from 37.3% to 33.8%.

  3. In August 2026, Purina lost estimated Share of Search among dog food brands worldwide, from 13.7% to 12.4%.

  4. Estimated monthly branded searches for Black Hawk worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

  5. Estimated monthly branded searches for Eukanuba worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How is Black Hawk measured?

Brandwave collects information about searches that people make online using Black Hawk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • black hawk cat food

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How the Brand Demand Index is measured

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Is Black Hawk your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.