Black Hawk vs Purina:Which is searched more?
In August 2026, Purina had more branded searches than Black Hawk among dog food brands worldwide. Purina was estimated to have 165K branded searches compared to Black Hawk’s 136K, and held an 11.3% Share of Search versus Black Hawk’s 9.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black Hawk or Purina?
Compare the dog food brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Purina, Black Hawk. The figures are in the table below the chart.
View monthly share of search table
| Month | Purina | Black Hawk |
|---|---|---|
| Oct 2025 | 12.5% | 8.5% |
| Nov 2025 | 10.5% | 8.7% |
| Dec 2025 | 12.5% | 8.5% |
| Jan 2026 | 10.3% | 10.4% |
| Feb 2026 | 12.5% | 8.5% |
| Mar 2026 | 10% | 10.1% |
| Apr 2026 | 11.7% | 14.4% |
| May 2026 | 12.3% | 10.2% |
| Jun 2026 | 12.3% | 10.2% |
| Jul 2026 | 12.3% | 10.2% |
| Aug 2026 | 11.3% | 9.3% |
| Sep 2026 | — | — |
How has the Black Hawk and Purina comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Black Hawk took it in January 2026, Purina took it in February 2026, Black Hawk took it in March 2026, Purina took it in May 2026.
- Across the 11 months ending August 2026, Black Hawk’s estimated Share of Search among dog food brands worldwide moved from 8.5% to 9.3%, and its estimated monthly branded searches moved from 137K to 136K.
- Across the 11 months ending August 2026, Purina’s estimated Share of Search among dog food brands worldwide moved from 12.5% to 11.3%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for dog food brands worldwide in August 2026?
2 changes
In August 2026, Purina lost estimated Share of Search among dog food brands worldwide, from 12.3% to 11.3%.
In August 2026, Black Hawk lost estimated Share of Search among dog food brands worldwide, from 10.2% to 9.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Black Hawk’s and Purina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Hawk
2 branded search terms
- black hawk
- black hawk cat food
Purina
1 branded search term
- purina
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.