Black Hawk vs Iams:Which is more popular?
In September 2026, Black Hawk had more branded searches than Iams among dog food brands worldwide. Black Hawk had about 135,000 branded searches, while Iams had 66,200. Black Hawk made up 9.6% of all dog food brand searches we track, and Iams accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about dog food brands, Iams appeared in three of the five answers and Black Hawk in none.
Who do people search for more?
Black Hawk, about 2 searches for every 1 for Iams
Who does AI mention more?
Iams, mentioned in 3 of 5 answers, Black Hawk in 0
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Top dog food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Iams was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Black Hawk did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Purina1st
Hill's2nd
Royal Canin3rd- Iams4th
Eukanuba5th- Black Hawk–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Purina5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Royal Canin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hill's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Iams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eukanuba1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Black Hawk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog food brands
5 answers
Asked ChatGPT
“Which dog food brand should I buy?”
Asked ChatGPT
“What are the best dog food brands?”
Asked ChatGPT
“What's the best dog food brand for daily feeding?”
Searched Google, AI Overview
“dog food brands”
Searched Google, AI Overview
“best dog food”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Black Hawk or Iams more popular in search?
This chart shows how often people search Google for Black Hawk and Iams by name. Each line represents a brand's share of searches for all six dog food brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Black Hawk, Iams. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Canin | Hill's | Purina | Black Hawk | Iams | Eukanuba |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 33% | 12% | 8.1% | 3.6% | 3% |
| Nov 2025 | 41.2% | 33.7% | 10.1% | 8.3% | 3.7% | 3% |
| Dec 2025 | 40% | 32.7% | 12% | 8% | 4.4% | 2.9% |
| Jan 2026 | 40.5% | 33.1% | 9.9% | 9.9% | 3.6% | 3% |
| Feb 2026 | 40.2% | 32.9% | 12% | 8% | 4% | 3% |
| Mar 2026 | 48.1% | 26.3% | 9.7% | 9.7% | 3.9% | 2.4% |
| Apr 2026 | 37.7% | 30.8% | 11.3% | 13.8% | 3.7% | 2.8% |
| May 2026 | 39.6% | 32.4% | 11.9% | 9.7% | 3.5% | 2.9% |
| Jun 2026 | 39.4% | 32.3% | 11.8% | 9.7% | 3.9% | 2.9% |
| Jul 2026 | 39.4% | 32.3% | 11.8% | 9.7% | 3.9% | 2.9% |
| Aug 2026 | 44.2% | 29.5% | 10.8% | 8.9% | 4% | 2.7% |
| Sep 2026 | 39.1% | 32% | 11.7% | 9.6% | 4.7% | 2.9% |
How has the Black Hawk and Iams comparison changed over the last 12 months?
3 findings
- Black Hawk was ahead of Iams in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Hawk’s share of searches among dog food brands worldwide moved from 8.1% to 9.6%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Iams’ share of searches among dog food brands worldwide moved from 3.6% to 4.7%, and its estimated monthly branded searches moved from 60.2K to 66.2K.
How did search popularity change for dog food brands worldwide in September 2026?
2 changes
In September 2026, Iams gained share of searches among dog food brands worldwide, from 4% to 4.7%.
In September 2026, Black Hawk gained share of searches among dog food brands worldwide, from 8.9% to 9.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Black Hawk’s and Iams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Hawk
1 branded search term
- black hawk
Iams
2 branded search terms
- iams
- iams cat food
Other head-to-heads among dog food brands
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