Brandwave

Cat food brands:Which brands are most popular in search?

In August 2026, Royal Canin was the most searched among cat food brands worldwide, with an estimated 673K branded searches and 51.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Royal Canin51.9%
  2. Hill's34.7%
  3. Whiskas12.7%
  4. ZIWI Peak0.62%
  5. Feast0.12%

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Share of SearchLeaderboard

Compare the cat food brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cat food brands worldwide, by month

Share of Search by month for Royal Canin, Hill's, Whiskas. The figures are in the table below the chart.

View monthly share of search table
MonthRoyal CaninHill'sWhiskasZIWI PeakFeast
Oct 202548.1%39.3%11.8%0.71%0.11%
Nov 202547.9%39.2%11.7%1.1%0.11%
Dec 202546.7%38.2%14%0.84%0.14%
Jan 202648.2%39.4%11.8%0.58%0.11%
Feb 202646.8%38.3%14%0.69%0.14%
Mar 202656.8%31.1%11.4%0.56%0.17%
Apr 202646.7%38.2%14%0.84%0.16%
May 202646.7%38.2%14%0.84%0.14%
Jun 202646.8%38.3%14%0.69%0.14%
Jul 202646.8%38.3%14%0.69%0.14%
Aug 202651.9%34.7%12.7%0.62%0.12%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Royal Canin

    51.9%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +5 points.

  2. 2.Hill's

    34.7%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -3.6 points.

  3. 3.Whiskas

    12.7%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.ZIWI Peak

    0.62%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Feast

    0.12%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cat food brands worldwide?

In August 2026, Royal Canin was the most searched among cat food brands worldwide, with an estimated 673K branded searches and 51.9% estimated Share of Search within this set. Hill's is in 2nd place, 17.2 percentage points behind at 34.7% Share of Search.

Global cat food brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Royal Canin48.1% → 51.9%56.8%Mar 202646.7%Apr 20261st
Hill's39.3% → 34.7%39.4%Jan 202631.1%Mar 20262nd
Whiskas11.8% → 12.7%14%Feb 202611.4%Mar 20263rd
ZIWI Peak0.71% → 0.62%1.1%Nov 20250.56%Mar 20264th
Feast0.11% → 0.12%0.17%Mar 20260.11%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among cat food brands worldwide increased from 48.1% to 51.9%.
  • Across the 11 months ending August 2026, Hill's’ estimated Share of Search among cat food brands worldwide decreased from 39.3% to 34.7%.
  • Across the 11 months ending August 2026, Whiskas’ estimated Share of Search among cat food brands worldwide increased from 11.8% to 12.7%.
  • Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among cat food brands worldwide peaked at 56.8% in March 2026 and was lowest at 46.7% in April 2026.
  • Across the 11 months ending August 2026, Hill's’ estimated Share of Search among cat food brands worldwide peaked at 39.4% in January 2026 and was lowest at 31.1% in March 2026.
  • Across the 11 months ending August 2026, Whiskas’ estimated Share of Search among cat food brands worldwide peaked at 14% in February 2026 and was lowest at 11.4% in March 2026.
  • Across the 11 months ending August 2026, ZIWI Peak and Feast held steady: their estimated Share of Search among cat food brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for cat food brands worldwide in August 2026?

  1. In August 2026, Royal Canin gained estimated Share of Search among cat food brands worldwide, from 46.8% to 51.9%.

  2. In August 2026, Hill's lost estimated Share of Search among cat food brands worldwide, from 38.3% to 34.7%.

  3. In August 2026, Whiskas lost estimated Share of Search among cat food brands worldwide, from 14% to 12.7%.

  4. Estimated monthly branded searches for ZIWI Peak worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

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