Fancy Feast vs Hill's:Which is searched more?
In September 2026, Hill's had more branded searches than Fancy Feast among cat food brands worldwide. Hill's had about 450,000 branded searches, while Fancy Feast had 40,500. Hill's made up 34.8% of all cat food brand searches we track, and Fancy Feast accounted for 3.1%. These are worldwide searches for English-language branded terms.
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Is Fancy Feast or Hill's more popular in search?
Compare the cat food brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Hill's, Fancy Feast. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Canin | Hill's | Whiskas | Iams | Fancy Feast | ZIWI Peak |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 36.3% | 10.9% | 4% | 2.7% | 1.8% |
| Nov 2025 | 44.1% | 36.1% | 10.8% | 3.9% | 2.7% | 2.4% |
| Dec 2025 | 42.9% | 35.1% | 12.9% | 4.7% | 2.6% | 1.9% |
| Jan 2026 | 44.4% | 36.3% | 10.9% | 4% | 2.7% | 1.8% |
| Feb 2026 | 43% | 35.2% | 12.9% | 4.2% | 2.6% | 2% |
| Mar 2026 | 52.4% | 28.6% | 10.5% | 4.2% | 2.6% | 1.7% |
| Apr 2026 | 43% | 35.1% | 12.9% | 4.2% | 2.6% | 2.2% |
| May 2026 | 42.9% | 35.1% | 12.9% | 3.8% | 3.2% | 2.2% |
| Jun 2026 | 43% | 35.2% | 12.9% | 4.2% | 2.6% | 2% |
| Jul 2026 | 42.8% | 35% | 12.8% | 4.2% | 3.1% | 2% |
| Aug 2026 | 47.3% | 31.6% | 11.6% | 4.2% | 3.5% | 1.8% |
| Sep 2026 | 42.5% | 34.8% | 12.7% | 5.1% | 3.1% | 1.8% |
How has the Fancy Feast and Hill's comparison changed over the last 12 months?
3 findings
- Hill's was ahead of Fancy Feast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands worldwide moved from 2.7% to 3.1%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Hill's’ share of searches among cat food brands worldwide moved from 36.3% to 34.8%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for cat food brands worldwide in September 2026?
1 change
In September 2026, Hill's gained share of searches among cat food brands worldwide, from 31.6% to 34.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fancy Feast’s and Hill's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fancy Feast
1 branded search term
- fancy feast
Hill's
1 branded search term
- hill's
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