Purina vs ZIWI Peak:Which is more popular by branded search?
In August 2026, Purina had more branded searches than ZIWI Peak among pet food brands worldwide. Purina was estimated to have 165K branded searches compared to ZIWI Peak’s 8.1K, and held a 12.3% Share of Search versus ZIWI Peak’s 0.61%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Purina or ZIWI Peak?
Compare the pet food brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Purina, ZIWI Peak. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Canin | Hill's | Purina | Eukanuba | ZIWI Peak |
|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 37.1% | 13.5% | 3.3% | 0.67% |
| Nov 2025 | 46.3% | 37.9% | 11.4% | 3.4% | 1% |
| Dec 2025 | 45.3% | 37% | 13.6% | 3.3% | 0.81% |
| Jan 2026 | 46.6% | 38% | 11.4% | 3.4% | 0.56% |
| Feb 2026 | 45.3% | 37.1% | 13.6% | 3.3% | 0.67% |
| Mar 2026 | 55.4% | 30.3% | 11.1% | 2.7% | 0.54% |
| Apr 2026 | 45.3% | 37% | 13.6% | 3.3% | 0.81% |
| May 2026 | 45.3% | 37% | 13.6% | 3.3% | 0.81% |
| Jun 2026 | 45.3% | 37.1% | 13.6% | 3.3% | 0.67% |
| Jul 2026 | 45.3% | 37.1% | 13.6% | 3.3% | 0.67% |
| Aug 2026 | 50.4% | 33.7% | 12.3% | 3% | 0.61% |
| Sep 2026 | — | — | — | — | — |
How has the Purina and ZIWI Peak comparison changed over the last 12 months?
3 findings
- Purina was ahead of ZIWI Peak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Purina’s estimated Share of Search among pet food brands worldwide moved from 13.5% to 12.3%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, ZIWI Peak’s estimated Share of Search among pet food brands worldwide moved from 0.67% to 0.61%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for pet food brands worldwide in August 2026?
2 changes
In August 2026, Purina lost estimated Share of Search among pet food brands worldwide, from 13.6% to 12.3%.
Estimated monthly branded searches for ZIWI Peak worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Purina’s and ZIWI Peak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.