Brandwave

How popular isRoyal Canin in search?

In September 2026, there were an estimated 550K branded searches for Royal Canin worldwide which is down 18.3% over the last 12 months. Royal Canin holds 64.7% estimated Share of Search among dog biscuits brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Royal Canin64.7%
  2. Purina19.4%
  3. Black Hawk15.9%
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Which dog biscuits brands compete with Royal Canin?

Royal Canin against dog biscuits brands worldwide, by month

Share of Search by month for Royal Canin, Purina, Black Hawk. The figures are in the table below the chart.

View monthly share of search table
MonthRoyal CaninPurinaBlack Hawk
Oct 202566.7%19.9%13.4%
Nov 202569.2%17%13.9%
Dec 202566.7%20%13.3%
Jan 202667.1%16.5%16.5%
Feb 202666.7%20%13.3%
Mar 202671.4%14.3%14.3%
Apr 202660%18%21.9%
May 202664.7%19.4%15.9%
Jun 202664.7%19.4%15.9%
Jul 202664.7%19.4%15.9%
Aug 202669.2%17%13.9%
Sep 202664.7%19.4%15.9%

  1. 1.Royal Canin

    64.7%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -4.5 points.

  2. 2.Purina

    19.4%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Black Hawk

    15.9%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +2 points.

Compare search popularity between Royal Canin and its closest rivals

Every comparison with Royal Canin

How has branded search demand for Royal Canin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Royal Canin worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, Royal Canin’s estimated Share of Search among dog biscuits brands worldwide decreased from 66.7% to 64.7%.
  • Across the 12 months ending September 2026, Royal Canin’s estimated Share of Search among dog biscuits brands worldwide peaked at 71.4% in March 2026 and was lowest at 60% in April 2026.

How did search popularity change for dog biscuits brands worldwide in September 2026?

  1. In September 2026, Purina gained estimated Share of Search among dog biscuits brands worldwide, from 17% to 19.4%.

  2. In September 2026, Black Hawk gained estimated Share of Search among dog biscuits brands worldwide, from 13.9% to 15.9%.

  3. In September 2026, Royal Canin lost estimated Share of Search among dog biscuits brands worldwide, from 69.2% to 64.7%.

Where does Royal Canin compete?

Royal Canin is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet food brands1st of 835.9%Show ranking
Dog food brands1st of 541%Show ranking
Kitten food brands1st of 541.3%Show ranking
Cat food brands1st of 546.3%Show ranking
Dog biscuits brands1st of 364.7%Shown above
Skin and coat brands1st of 372.8%Show ranking

How is Royal Canin measured?

Brandwave collects information about searches that people make online using Royal Canin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • royal canin

How the Brand Demand Index is measured

Who owns Royal Canin?

Royal Canin is owned by Mars. Brandwave also tracks Nom Nom, Airwaves, Dolmio, Eclipse, Extra, Juicy Fruit and Whiskas, owned by the same company, worldwide.

Do you work for Royal Canin? To request corrections or removal please contact us via our support page and we will be happy to assist.

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