Brandwave

How popular isBlack Hawk in search?

In September 2026, there were an estimated 135K branded searches for Black Hawk worldwide which held steady over the last 12 months. Black Hawk holds 15.9% estimated Share of Search among dog biscuits brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Royal Canin64.7%
  2. Purina19.4%
  3. Black Hawk15.9%
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Which dog biscuits brands compete with Black Hawk?

Black Hawk against dog biscuits brands worldwide, by month

Share of Search by month for Royal Canin, Purina, Black Hawk. The figures are in the table below the chart.

View monthly share of search table
MonthRoyal CaninPurinaBlack Hawk
Oct 202566.7%19.9%13.4%
Nov 202569.2%17%13.9%
Dec 202566.7%20%13.3%
Jan 202667.1%16.5%16.5%
Feb 202666.7%20%13.3%
Mar 202671.4%14.3%14.3%
Apr 202660%18%21.9%
May 202664.7%19.4%15.9%
Jun 202664.7%19.4%15.9%
Jul 202664.7%19.4%15.9%
Aug 202669.2%17%13.9%
Sep 202664.7%19.4%15.9%
  1. Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -4.5 points.

  2. 2.Purina

    19.4%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Black Hawk

    15.9%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +2 points.

Compare search popularity between Black Hawk and its closest rivals

How has branded search demand for Black Hawk changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Black Hawk worldwide held steady at 135K.
  • Across the 12 months ending September 2026, Black Hawk’s estimated Share of Search among dog biscuits brands worldwide increased from 13.4% to 15.9%.
  • Across the 12 months ending September 2026, Black Hawk’s estimated Share of Search among dog biscuits brands worldwide peaked at 21.9% in April 2026 and was lowest at 13.3% in December 2025.

How did search popularity change for dog biscuits brands worldwide in September 2026?

  1. In September 2026, Purina gained estimated Share of Search among dog biscuits brands worldwide, from 17% to 19.4%.

  2. In September 2026, Black Hawk gained estimated Share of Search among dog biscuits brands worldwide, from 13.9% to 15.9%.

  3. In September 2026, Royal Canin lost estimated Share of Search among dog biscuits brands worldwide, from 69.2% to 64.7%.

Where does Black Hawk compete?

Black Hawk is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet food brands5th of 88.8%Show ranking
Dog food brands4th of 510.1%Show ranking
Dog biscuits brands3rd of 315.9%Shown above

How is Black Hawk measured?

Brandwave collects information about searches that people make online using Black Hawk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • black hawk

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How the Brand Demand Index is measured

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Is Black Hawk your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.