Eukanuba vs Iams:Which is more popular?
In September 2026, Iams had more branded searches than Eukanuba among dog food brands worldwide. Iams had about 66,200 branded searches, while Eukanuba had 40,500. Iams made up 4.7% of all dog food brand searches we track, and Eukanuba accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about dog food brands, Iams appeared in three of the five answers and Eukanuba in one. Iams was mentioned before Eukanuba in every answer that named either.
Who do people search for more?
Iams, about 63% more searches than Eukanuba
Who does AI mention more?
Iams, mentioned in 3 of 5 answers, Eukanuba in 1
Who does AI recommend more?
Iams, named ahead of Eukanuba in 3 of 3 answers
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Top dog food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Iams was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Eukanuba was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Iams was listed before Eukanuba in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Purina1st
Hill's2nd
Royal Canin3rd- Iams4th
Eukanuba5th
Black Hawk–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Purina5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Royal Canin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hill's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Iams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eukanuba1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Black Hawk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog food brands
5 answers
Asked ChatGPT
“Which dog food brand should I buy?”
Asked ChatGPT
“What are the best dog food brands?”
Asked ChatGPT
“What's the best dog food brand for daily feeding?”
Searched Google, AI Overview
“dog food brands”
Searched Google, AI Overview
“best dog food”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Eukanuba or Iams more popular in search?
This chart shows how often people search Google for Eukanuba and Iams by name. Each line represents a brand's share of searches for all six dog food brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Iams, Eukanuba. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Canin | Hill's | Purina | Black Hawk | Iams | Eukanuba |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 33% | 12% | 8.1% | 3.6% | 3% |
| Nov 2025 | 41.2% | 33.7% | 10.1% | 8.3% | 3.7% | 3% |
| Dec 2025 | 40% | 32.7% | 12% | 8% | 4.4% | 2.9% |
| Jan 2026 | 40.5% | 33.1% | 9.9% | 9.9% | 3.6% | 3% |
| Feb 2026 | 40.2% | 32.9% | 12% | 8% | 4% | 3% |
| Mar 2026 | 48.1% | 26.3% | 9.7% | 9.7% | 3.9% | 2.4% |
| Apr 2026 | 37.7% | 30.8% | 11.3% | 13.8% | 3.7% | 2.8% |
| May 2026 | 39.6% | 32.4% | 11.9% | 9.7% | 3.5% | 2.9% |
| Jun 2026 | 39.4% | 32.3% | 11.8% | 9.7% | 3.9% | 2.9% |
| Jul 2026 | 39.4% | 32.3% | 11.8% | 9.7% | 3.9% | 2.9% |
| Aug 2026 | 44.2% | 29.5% | 10.8% | 8.9% | 4% | 2.7% |
| Sep 2026 | 39.1% | 32% | 11.7% | 9.6% | 4.7% | 2.9% |
How has the Eukanuba and Iams comparison changed over the last 12 months?
3 findings
- Iams was ahead of Eukanuba in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Eukanuba’s share of searches among dog food brands worldwide moved from 3% to 2.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Iams’ share of searches among dog food brands worldwide moved from 3.6% to 4.7%, and its estimated monthly branded searches moved from 60.2K to 66.2K.
How did search popularity change for dog food brands worldwide in September 2026?
2 changes
In September 2026, Iams gained share of searches among dog food brands worldwide, from 4% to 4.7%.
Estimated monthly branded searches for Eukanuba worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Eukanuba’s and Iams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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