Brandwave

How popular isEukanuba in search?

In August 2026, there were an estimated 40.5K branded searches for Eukanuba worldwide which is down 18.2% over the last 11 months. Eukanuba holds 3% estimated Share of Search among pet food brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Royal Canin50.4%
  2. Hill's33.7%
  3. Purina12.3%
  4. Eukanuba3%
  5. ZIWI Peak0.61%
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Where does Eukanuba compete?

Eukanuba is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet food brands4th of 53%Shown below
Dog food brands4th of 53%Show ranking

Which pet food brands compete with Eukanuba?

Eukanuba against pet food brands worldwide, by month

Share of Search by month for Royal Canin, Hill's, Purina, Eukanuba. The figures are in the table below the chart.

View monthly share of search table
MonthRoyal CaninHill'sPurinaEukanubaZIWI Peak
Oct 202545.4%37.1%13.5%3.3%0.67%
Nov 202546.3%37.9%11.4%3.4%1%
Dec 202545.3%37%13.6%3.3%0.81%
Jan 202646.6%38%11.4%3.4%0.56%
Feb 202645.3%37.1%13.6%3.3%0.67%
Mar 202655.4%30.3%11.1%2.7%0.54%
Apr 202645.3%37%13.6%3.3%0.81%
May 202645.3%37%13.6%3.3%0.81%
Jun 202645.3%37.1%13.6%3.3%0.67%
Jul 202645.3%37.1%13.6%3.3%0.67%
Aug 202650.4%33.7%12.3%3%0.61%
Sep 2026—————

  1. 1.Royal Canin

    50.4%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +5 points.

  2. 2.Hill's

    33.7%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Purina

    12.3%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Eukanuba

    3%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.ZIWI Peak

    0.61%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Eukanuba and its closest rivals

How has branded search demand for Eukanuba changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Eukanuba worldwide fell from 49.5K to 40.5K.
  • Across the 11 months ending August 2026, Eukanuba’s estimated Share of Search among pet food brands worldwide held steady, from 3.3% to 3%.

How did search popularity change for pet food brands worldwide in August 2026?

  1. In August 2026, Royal Canin gained estimated Share of Search among pet food brands worldwide, from 45.3% to 50.4%.

  2. In August 2026, Hill's lost estimated Share of Search among pet food brands worldwide, from 37.1% to 33.7%.

  3. In August 2026, Purina lost estimated Share of Search among pet food brands worldwide, from 13.6% to 12.3%.

  4. Estimated monthly branded searches for Eukanuba worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

  5. Estimated monthly branded searches for ZIWI Peak worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How is Eukanuba measured?

Brandwave collects information about searches that people make online using Eukanuba’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • eukanuba

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How the Brand Demand Index is measured

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