Eukanuba vs Hill's:Which is more popular by branded search?
In August 2026, Hill's had more branded searches than Eukanuba among pet food brands worldwide. Hill's was estimated to have 450K branded searches compared to Eukanuba’s 40.5K, and held a 33.7% Share of Search versus Eukanuba’s 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Eukanuba or Hill's?
Compare the pet food brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hill's, Eukanuba. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Canin | Hill's | Purina | Eukanuba | ZIWI Peak |
|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 37.1% | 13.5% | 3.3% | 0.67% |
| Nov 2025 | 46.3% | 37.9% | 11.4% | 3.4% | 1% |
| Dec 2025 | 45.3% | 37% | 13.6% | 3.3% | 0.81% |
| Jan 2026 | 46.6% | 38% | 11.4% | 3.4% | 0.56% |
| Feb 2026 | 45.3% | 37.1% | 13.6% | 3.3% | 0.67% |
| Mar 2026 | 55.4% | 30.3% | 11.1% | 2.7% | 0.54% |
| Apr 2026 | 45.3% | 37% | 13.6% | 3.3% | 0.81% |
| May 2026 | 45.3% | 37% | 13.6% | 3.3% | 0.81% |
| Jun 2026 | 45.3% | 37.1% | 13.6% | 3.3% | 0.67% |
| Jul 2026 | 45.3% | 37.1% | 13.6% | 3.3% | 0.67% |
| Aug 2026 | 50.4% | 33.7% | 12.3% | 3% | 0.61% |
| Sep 2026 | — | — | — | — | — |
How has the Eukanuba and Hill's comparison changed over the last 12 months?
3 findings
- Hill's was ahead of Eukanuba in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eukanuba’s estimated Share of Search among pet food brands worldwide moved from 3.3% to 3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Hill's’ estimated Share of Search among pet food brands worldwide moved from 37.1% to 33.7%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for pet food brands worldwide in August 2026?
2 changes
In August 2026, Hill's lost estimated Share of Search among pet food brands worldwide, from 37.1% to 33.7%.
Estimated monthly branded searches for Eukanuba worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Eukanuba’s and Hill's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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