Extra vs Trident:Which is more popular by branded search?
In August 2026, Extra had more branded searches than Trident among chewing gum brands worldwide. Extra was estimated to have 74K branded searches compared to Trident’s 49.5K, and held a 38% Share of Search versus Trident’s 25.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Extra or Trident?
Compare the chewing gum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Extra, Trident. The figures are in the table below the chart.
View monthly share of search table
| Month | Extra | Trident | Orbit | Wrigley's | Doublemint | Stride |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 25.3% | 13.8% | 13.8% | 5.1% | 4.1% |
| Nov 2025 | 35.2% | 28.8% | 15.8% | 10.5% | 5.8% | 3.8% |
| Dec 2025 | 34.1% | 27.9% | 15.3% | 10.2% | 5.6% | 6.8% |
| Jan 2026 | 32.3% | 26.4% | 17.7% | 11.9% | 5.3% | 6.5% |
| Feb 2026 | 33.8% | 27.6% | 15.1% | 12.4% | 5.5% | 5.5% |
| Mar 2026 | 33.4% | 22.3% | 14.9% | 10% | 4.5% | 14.9% |
| Apr 2026 | 29.7% | 19.9% | 13.3% | 8.9% | 4% | 24.3% |
| May 2026 | 36.5% | 24.4% | 16.3% | 8.9% | 4.9% | 8.9% |
| Jun 2026 | 36% | 24.1% | 16.1% | 10.8% | 5.9% | 7.2% |
| Jul 2026 | 32.3% | 26.4% | 17.7% | 11.8% | 6.5% | 5.3% |
| Aug 2026 | 38% | 25.4% | 13.9% | 11.4% | 6.2% | 5.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Extra and Trident comparison changed over the last 12 months?
3 findings
- Extra was ahead of Trident in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Extra’s estimated Share of Search among chewing gum brands worldwide moved from 37.8% to 38%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Trident’s estimated Share of Search among chewing gum brands worldwide moved from 25.3% to 25.4%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for chewing gum brands worldwide in August 2026?
2 changes
In August 2026, Extra gained estimated Share of Search among chewing gum brands worldwide, from 32.3% to 38%.
In August 2026, Trident lost estimated Share of Search among chewing gum brands worldwide, from 26.4% to 25.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Extra’s and Trident’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.