How popular isOrbit in search?
In August 2026, there were an estimated 27.1K branded searches for Orbit worldwide which held steady over the last 11 months. Orbit holds 13.9% estimated Share of Search among chewing gum brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Extra38%- Trident25.4%
- Orbit13.9%
- Wrigley's11.4%
- Doublemint6.2%
- Stride5.1%
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Which chewing gum brands compete with Orbit?
Share of Search by month for Extra, Trident, Orbit, Wrigley's, Doublemint, Stride. The figures are in the table below the chart.
View monthly share of search table
| Month | Extra | Trident | Orbit | Wrigley's | Doublemint | Stride |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 25.3% | 13.8% | 13.8% | 5.1% | 4.1% |
| Nov 2025 | 35.2% | 28.8% | 15.8% | 10.5% | 5.8% | 3.8% |
| Dec 2025 | 34.1% | 27.9% | 15.3% | 10.2% | 5.6% | 6.8% |
| Jan 2026 | 32.3% | 26.4% | 17.7% | 11.9% | 5.3% | 6.5% |
| Feb 2026 | 33.8% | 27.6% | 15.1% | 12.4% | 5.5% | 5.5% |
| Mar 2026 | 33.4% | 22.3% | 14.9% | 10% | 4.5% | 14.9% |
| Apr 2026 | 29.7% | 19.9% | 13.3% | 8.9% | 4% | 24.3% |
| May 2026 | 36.5% | 24.4% | 16.3% | 8.9% | 4.9% | 8.9% |
| Jun 2026 | 36% | 24.1% | 16.1% | 10.8% | 5.9% | 7.2% |
| Jul 2026 | 32.3% | 26.4% | 17.7% | 11.8% | 6.5% | 5.3% |
| Aug 2026 | 38% | 25.4% | 13.9% | 11.4% | 6.2% | 5.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38% | 74K | +49.5% | +5.7 points | |
| 2, held 2nd | 25.4% | 49.5K | +22.2% | -1 points | |
| 3, held 3rd | 13.9% | 27.1K | 0% | -3.8 points | |
| 4, held 4th | 11.4% | 22.2K | +22.7% | -0.4 points | |
| 5, held 5th | 6.2% | 12.1K | +22.2% | -0.3 points | |
| 6, held 6th | 5.1% | 9.9K | +22.2% | -0.2 points |
1.
Extra38%
Held 1st. 74K estimated branded searches, +49.5% vs prior month. Share +5.7 points.
2.Trident
25.4%
Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share -1 points.
3.Orbit
13.9%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -3.8 points.
11.4%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share -0.4 points.
6.2%
Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.3 points.
6.Stride
5.1%
Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share -0.2 points.
Compare search popularity between Orbit and its closest rivals
How has branded search demand for Orbit changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Orbit worldwide held steady at 27.1K.
- Across the 11 months ending August 2026, Orbit’s estimated Share of Search among chewing gum brands worldwide peaked at 17.7% in July 2026 and was lowest at 13.3% in April 2026.
How did search popularity change for chewing gum brands worldwide in August 2026?
6 changes
In August 2026, Extra gained estimated Share of Search among chewing gum brands worldwide, from 32.3% to 38%.
In August 2026, Orbit lost estimated Share of Search among chewing gum brands worldwide, from 17.7% to 13.9%.
In August 2026, Trident lost estimated Share of Search among chewing gum brands worldwide, from 26.4% to 25.4%.
Stride’s estimated Share of Search among chewing gum brands worldwide has lost ground for 3 months in a row, from 8.9% to 5.1% in August 2026.
Estimated monthly branded searches for Doublemint worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
Estimated monthly branded searches for Wrigley's worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
Where does Orbit compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sprinkler timer brands | 4th of 6 | 7.4% | Show ranking |
| Sprinklers | 4th of 6 | 7.5% | Show ranking |
| Chewing gum brands | 3rd of 6 | 13.9% | Shown above |
How is Orbit measured?
Brandwave collects information about searches that people make online using Orbit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- orbit gum
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Is Orbit your brand?
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