How popular isOrbit in search?
In September 2026, people searched for Orbit by name about 27,100 times worldwide, about the same as the previous year. These searches made up 3.6% of all global chewing gum and mint brand searches, placing Orbit sixth out of seven brands. These are worldwide searches for English-language branded terms.
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Which chewing gum and mint brands compete with Orbit?
Share of searches by month for Tic Tac, Mentos, Extra, Airwaves, Juicy Fruit, Orbit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tic Tac | Mentos | Extra | Airwaves | Juicy Fruit | Orbit | Eclipse |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 26.2% | 9.6% | 6.4% | 5.3% | 3.5% | 1.1% |
| Nov 2025 | 43.8% | 29.2% | 8.8% | 7.2% | 5.9% | 3.9% | 1.2% |
| Dec 2025 | 44.8% | 29.9% | 9% | 6% | 4.9% | 4% | 1.2% |
| Jan 2026 | 46.9% | 25.6% | 7.7% | 9.4% | 5.2% | 4.2% | 1% |
| Feb 2026 | 46.2% | 25.3% | 9.3% | 7.6% | 6.2% | 4.2% | 1.2% |
| Mar 2026 | 42.5% | 28.3% | 10.4% | 7% | 5.7% | 4.7% | 1.4% |
| Apr 2026 | 42.6% | 28.4% | 10.5% | 7% | 5.7% | 4.7% | 1.1% |
| May 2026 | 48% | 26.2% | 9.6% | 5.3% | 5.3% | 4.3% | 1.3% |
| Jun 2026 | 44.2% | 29.5% | 8.9% | 6% | 6% | 4% | 1.5% |
| Jul 2026 | 45.5% | 30.4% | 7.5% | 6.1% | 5% | 4.1% | 1.5% |
| Aug 2026 | 43.2% | 28.9% | 10.6% | 5.8% | 5.8% | 3.9% | 1.7% |
| Sep 2026 | 48.2% | 26.3% | 9.7% | 5.3% | 5.3% | 3.6% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 368K | +22.3% | +5 points | |
| 2, held 2nd | 26.3% | 201K | 0% | -2.5 points | |
| 3, held 3rd | 9.7% | 74K | 0% | -0.9 points | |
| 4, held 4th | 5.3% | 40.5K | 0% | -0.5 points | |
| 5, held 5th | 5.3% | 40.5K | 0% | -0.5 points | |
| 6, held 6th | 3.6% | 27.1K | 0% | -0.3 points | |
| 7, held 7th | 1.6% | 12.1K | 0% | -0.2 points |
1.
Tic Tac48.2%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +5 points.
2.Mentos
26.3%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -2.5 points.
3.
Extra9.7%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.9 points.
4.
Airwaves5.3%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.3%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.
Orbit3.6%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.
Eclipse1.6%
Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Orbit and its closest rivals
Every comparison with Orbit
10 comparisons
How has branded search demand for Orbit changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Orbit worldwide held steady at 27.1K.
- Across the 12 months ending September 2026, Orbit’s share of searches among chewing gum and mint brands worldwide peaked at 4.7% in April 2026 and was lowest at 3.5% in October 2025.
How did search popularity change for chewing gum and mint brands worldwide in September 2026?
6 changes
In September 2026, Tic Tac gained share of searches among chewing gum and mint brands worldwide, from 43.2% to 48.2%.
In September 2026, Mentos lost share of searches among chewing gum and mint brands worldwide, from 28.9% to 26.3%.
In September 2026, Extra lost share of searches among chewing gum and mint brands worldwide, from 10.6% to 9.7%.
In September 2026, Airwaves lost share of searches among chewing gum and mint brands worldwide, from 5.8% to 5.3%.
In September 2026, Juicy Fruit lost share of searches among chewing gum and mint brands worldwide, from 5.8% to 5.3%.
Estimated monthly branded searches for Eclipse worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.
How are Orbit’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Orbit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- orbit gum
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Where does Orbit compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Chewing gum and mint brands | 6th of 7 | 3.6% | Shown above |
| Chewing gum brands | 4th of 6 | 11.3% | Show ranking |
Is Orbit your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.