Orbit vs Tic Tac:Which is more popular?
In September 2026, Tic Tac had more branded searches than Orbit among chewing gum and mint brands worldwide. Tic Tac had about 368,000 branded searches, while Orbit had 27,100. Tic Tac made up 48.2% of all chewing gum and mint brand searches we track, and Orbit accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about chewing gum and mint brands, Orbit appeared in all five answers and Tic Tac in one. Orbit was mentioned before Tic Tac in every answer.
Who do people search for more?
Tic Tac, about 14 searches for every 1 for Orbit
Who does AI mention more?
Orbit, mentioned in every answer we collected
Who does AI recommend more?
Orbit, named ahead of Tic Tac in every answer
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Top chewing gum and mint brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Orbit appeared in all five answers. Tic Tac was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Orbit was listed before Tic Tac in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Orbit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Extra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mentos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tic Tac1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Airwaves0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Juicy Fruit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eclipse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chewing gum and mint brands
5 answers
Asked ChatGPT
“Which chewing gum brand should I buy?”
Asked ChatGPT
“What are the best chewing gum and mint brands?”
Asked ChatGPT
“What's the best chewing gum brand for fresh breath?”
Searched Google, AI Overview
“best chewing gum”
Searched Google, AI Overview
“chewing gum brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Orbit or Tic Tac more popular in search?
This chart shows how often people search Google for Orbit and Tic Tac by name. Each line represents a brand's share of searches for all seven chewing gum and mint brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tic Tac, Orbit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tic Tac | Mentos | Extra | Airwaves | Juicy Fruit | Orbit | Eclipse |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 26.2% | 9.6% | 6.4% | 5.3% | 3.5% | 1.1% |
| Nov 2025 | 43.8% | 29.2% | 8.8% | 7.2% | 5.9% | 3.9% | 1.2% |
| Dec 2025 | 44.8% | 29.9% | 9% | 6% | 4.9% | 4% | 1.2% |
| Jan 2026 | 46.9% | 25.6% | 7.7% | 9.4% | 5.2% | 4.2% | 1% |
| Feb 2026 | 46.2% | 25.3% | 9.3% | 7.6% | 6.2% | 4.2% | 1.2% |
| Mar 2026 | 42.5% | 28.3% | 10.4% | 7% | 5.7% | 4.7% | 1.4% |
| Apr 2026 | 42.6% | 28.4% | 10.5% | 7% | 5.7% | 4.7% | 1.1% |
| May 2026 | 48% | 26.2% | 9.6% | 5.3% | 5.3% | 4.3% | 1.3% |
| Jun 2026 | 44.2% | 29.5% | 8.9% | 6% | 6% | 4% | 1.5% |
| Jul 2026 | 45.5% | 30.4% | 7.5% | 6.1% | 5% | 4.1% | 1.5% |
| Aug 2026 | 43.2% | 28.9% | 10.6% | 5.8% | 5.8% | 3.9% | 1.7% |
| Sep 2026 | 48.2% | 26.3% | 9.7% | 5.3% | 5.3% | 3.6% | 1.6% |
How has the Orbit and Tic Tac comparison changed over the last 12 months?
3 findings
- Tic Tac was ahead of Orbit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Orbit’s share of searches among chewing gum and mint brands worldwide moved from 3.5% to 3.6%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Tic Tac’s share of searches among chewing gum and mint brands worldwide moved from 47.9% to 48.2%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for chewing gum and mint brands worldwide in September 2026?
1 change
In September 2026, Tic Tac gained share of searches among chewing gum and mint brands worldwide, from 43.2% to 48.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Orbit’s and Tic Tac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chewing gum and mint brands
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