Brandwave

Chewing gum brands:Which brands are most popular in search?

In August 2026, Extra was the most searched among chewing gum brands worldwide, with an estimated 74K branded searches and 38% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Extra38%
  2. Trident25.4%
  3. Orbit13.9%
  4. Wrigley's11.4%
  5. Doublemint6.2%
  6. Stride5.1%

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Share of SearchLeaderboard

Compare the chewing gum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chewing gum brands worldwide, by month

Share of Search by month for Extra, Trident, Orbit, Wrigley's, Doublemint, Stride. The figures are in the table below the chart.

View monthly share of search table
MonthExtraTridentOrbitWrigley'sDoublemintStride
Oct 202537.8%25.3%13.8%13.8%5.1%4.1%
Nov 202535.2%28.8%15.8%10.5%5.8%3.8%
Dec 202534.1%27.9%15.3%10.2%5.6%6.8%
Jan 202632.3%26.4%17.7%11.9%5.3%6.5%
Feb 202633.8%27.6%15.1%12.4%5.5%5.5%
Mar 202633.4%22.3%14.9%10%4.5%14.9%
Apr 202629.7%19.9%13.3%8.9%4%24.3%
May 202636.5%24.4%16.3%8.9%4.9%8.9%
Jun 202636%24.1%16.1%10.8%5.9%7.2%
Jul 202632.3%26.4%17.7%11.8%6.5%5.3%
Aug 202638%25.4%13.9%11.4%6.2%5.1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Extra

    38%

    Held 1st. 74K estimated branded searches, +49.5% vs prior month. Share +5.7 points.

  2. 2.Trident

    25.4%

    Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share -1 points.

  3. 3.Orbit

    13.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -3.8 points.

  4. 4.Wrigley's

    11.4%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share -0.4 points.

  5. 5.Doublemint

    6.2%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.3 points.

  6. 6.Stride

    5.1%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among chewing gum brands worldwide?

In August 2026, Extra was the most searched among chewing gum brands worldwide, with an estimated 74K branded searches and 38% estimated Share of Search within this set. Trident is in 2nd place, 12.6 percentage points behind at 25.4% Share of Search.

Global chewing gum brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Extra37.8% → 38%38%Aug 202629.7%Apr 20261st
Trident25.3% → 25.4%28.8%Nov 202519.9%Apr 20262nd
Orbit13.8% → 13.9%17.7%Jul 202613.3%Apr 20263rd
Wrigley's13.8% → 11.4%13.8%Oct 20258.9%Apr 20264th
Doublemint5.1% → 6.2%6.5%Jul 20264%Apr 20265th
Stride4.1% → 5.1%24.3%Apr 20263.8%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Wrigley's’ estimated Share of Search among chewing gum brands worldwide decreased from 13.8% to 11.4%.
  • Across the 11 months ending August 2026, Doublemint’s estimated Share of Search among chewing gum brands worldwide increased from 5.1% to 6.2%.
  • Across the 11 months ending August 2026, Stride’s estimated Share of Search among chewing gum brands worldwide increased from 4.1% to 5.1%.
  • Across the 11 months ending August 2026, Extra’s estimated Share of Search among chewing gum brands worldwide peaked at 38% in August 2026 and was lowest at 29.7% in April 2026.
  • Across the 11 months ending August 2026, Trident’s estimated Share of Search among chewing gum brands worldwide peaked at 28.8% in November 2025 and was lowest at 19.9% in April 2026.
  • Across the 11 months ending August 2026, Orbit’s estimated Share of Search among chewing gum brands worldwide peaked at 17.7% in July 2026 and was lowest at 13.3% in April 2026.
  • Across the 11 months ending August 2026, Wrigley's’ estimated Share of Search among chewing gum brands worldwide peaked at 13.8% in October 2025 and was lowest at 8.9% in April 2026.
  • Across the 11 months ending August 2026, Doublemint’s estimated Share of Search among chewing gum brands worldwide peaked at 6.5% in July 2026 and was lowest at 4% in April 2026.
  • Across the 11 months ending August 2026, Stride’s estimated Share of Search among chewing gum brands worldwide peaked at 24.3% in April 2026 and was lowest at 3.8% in November 2025.
  • Across the 11 months ending August 2026, Extra, Trident and Orbit held steady: their estimated Share of Search among chewing gum brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for chewing gum brands worldwide in August 2026?

  1. In August 2026, Extra gained estimated Share of Search among chewing gum brands worldwide, from 32.3% to 38%.

  2. In August 2026, Orbit lost estimated Share of Search among chewing gum brands worldwide, from 17.7% to 13.9%.

  3. In August 2026, Trident lost estimated Share of Search among chewing gum brands worldwide, from 26.4% to 25.4%.

  4. Stride’s estimated Share of Search among chewing gum brands worldwide has lost ground for 3 months in a row, from 8.9% to 5.1% in August 2026.

  5. Estimated monthly branded searches for Doublemint worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

  6. Estimated monthly branded searches for Wrigley's worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

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