How popular isExtra in search?
In September 2026, there were an estimated 76.4K branded searches for Extra worldwide which held steady over the last 12 months. Extra holds 1.4% estimated Share of Search among sweet tea brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Extra and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which sweet tea brands compete with Extra?
Share of Search by month for Lipton, Arizona, Pure Leaf, Extra. The figures are in the table below the chart.
View monthly share of search table
| Month | Lipton | Arizona | Pure Leaf | Extra |
|---|---|---|---|---|
| Oct 2025 | 45.4% | 37.1% | 16.5% | 0.95% |
| Nov 2025 | 48.7% | 32.6% | 17.7% | 1% |
| Dec 2025 | 49.6% | 33.2% | 16.2% | 1% |
| Jan 2026 | 48.7% | 32.6% | 17.7% | 1% |
| Feb 2026 | 41.3% | 41.3% | 16.5% | 0.89% |
| Mar 2026 | 40.5% | 40.5% | 18% | 1% |
| Apr 2026 | 39.8% | 39.8% | 19.5% | 1% |
| May 2026 | 39.8% | 39.8% | 19.5% | 1% |
| Jun 2026 | 43.7% | 35.7% | 19.4% | 1.1% |
| Jul 2026 | 46.7% | 31.3% | 20.8% | 1.2% |
| Aug 2026 | 43.7% | 35.7% | 19.4% | 1.1% |
| Sep 2026 | 43.6% | 35.6% | 19.4% | 1.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.6% | 74K | 0% | -0.1 points | |
| 2, held 2nd | 35.6% | 60.5K | 0% | -0.1 points | |
| 3, held 3rd | 19.4% | 32.9K | 0% | -0.1 points | |
| 4, held 4th | 1.4% | 2.4K | +26.3% | +0.3 points |
1.
Lipton43.6%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
Arizona35.6%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
19.4%
Held 3rd. 32.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Extra1.4%
Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.
Compare search popularity between Extra and its closest rivals
How has branded search demand for Extra changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Extra worldwide held steady, from 75.9K to 76.4K.
- Across the 12 months ending September 2026, Extra’s estimated Share of Search among sweet tea brands worldwide held steady, from 0.95% to 1.4%.
How did search popularity change for sweet tea brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Extra worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
Estimated monthly branded searches for Arizona worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Estimated monthly branded searches for Lipton worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Where does Extra compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Chewing gum and mint brands | 3rd of 6 | 10.1% | Show ranking |
| Chewing gum brands | 1st of 6 | 30.8% | Show ranking |
| Sweet tea brands | 4th of 4 | 1.4% | Shown above |
How is Extra measured?
Brandwave collects information about searches that people make online using Extra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- extra gum
- extra sweet tea
Who owns Extra?
Extra is owned by 
Mars. Brandwave also tracks 
Nom Nom, Airwaves, 
Dolmio, Eclipse, Juicy Fruit, 
Whiskas, owned by the same company, worldwide.
Do you work for Extra? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Extra your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.