Arizona vs Extra:Which is searched more?
In September 2026, Extra had more branded searches than Arizona among sweet tea brands worldwide. Extra was estimated to have 76.4K branded searches compared to Arizona’s 60.5K, and held a 29.9% Share of Search versus Arizona’s 23.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arizona or Extra?
Compare the sweet tea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Extra, Arizona. The figures are in the table below the chart.
View monthly share of search table
| Month | Lipton | Extra | Arizona | Pure Leaf |
|---|---|---|---|---|
| Oct 2025 | 35.5% | 26.8% | 26.1% | 11.6% |
| Nov 2025 | 39.7% | 24.1% | 23.4% | 12.7% |
| Dec 2025 | 40.8% | 24.2% | 23.5% | 11.5% |
| Jan 2026 | 40.3% | 23.9% | 23.2% | 12.6% |
| Feb 2026 | 34.2% | 24.7% | 29.4% | 11.8% |
| Mar 2026 | 32% | 28.2% | 27.5% | 12.2% |
| Apr 2026 | 31.1% | 28.1% | 27.4% | 13.4% |
| May 2026 | 31.1% | 28.1% | 27.4% | 13.4% |
| Jun 2026 | 34.5% | 26.2% | 25.4% | 13.8% |
| Jul 2026 | 38% | 23.8% | 22.9% | 15.2% |
| Aug 2026 | 32.7% | 30.2% | 24.1% | 13.1% |
| Sep 2026 | 33.6% | 29.9% | 23.6% | 12.9% |
How has the Arizona and Extra comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Arizona took it in February 2026, Extra took it in March 2026.
- Across the 12 months ending September 2026, Arizona’s estimated Share of Search among sweet tea brands worldwide moved from 26.1% to 23.6%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Extra’s estimated Share of Search among sweet tea brands worldwide moved from 26.8% to 29.9%, and its estimated monthly branded searches moved from 75.9K to 76.4K.
How did search popularity change for sweet tea brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Arizona worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Other head-to-heads among sweet tea brands
How each brand is measured
Brandwave collects information about searches that people make online using Arizona’s and Extra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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