How popular isTetley in search?
In September 2026, there were an estimated 22.2K branded searches for Tetley worldwide which held steady over the last 12 months. Tetley holds 9.1% estimated Share of Search among tea bag brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tea bag brands compete with Tetley?
Share of Search by month for Twinings, Lipton, Pukka, Tetley, Dilmah, Stash Tea. The figures are in the table below the chart.
View monthly share of search table
| Month | Twinings | Lipton | Pukka | Tetley | Dilmah | Stash Tea |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 30.4% | 11.1% | 7.5% | 7.5% | 6.5% |
| Nov 2025 | 36.4% | 30% | 11% | 7.4% | 7.4% | 7.9% |
| Dec 2025 | 35% | 28.8% | 12.9% | 7.1% | 7.1% | 9.1% |
| Jan 2026 | 35.6% | 29.3% | 13.1% | 7.2% | 7.2% | 7.7% |
| Feb 2026 | 36% | 29.4% | 10.8% | 8.8% | 7.2% | 7.7% |
| Mar 2026 | 36% | 29.4% | 10.8% | 8.8% | 7.2% | 7.7% |
| Apr 2026 | 37.6% | 30.8% | 9.2% | 7.5% | 7.5% | 7.4% |
| May 2026 | 37.3% | 30.5% | 9.1% | 7.5% | 9.1% | 6.5% |
| Jun 2026 | 39.4% | 32.2% | 7.9% | 7.9% | 7.9% | 4.7% |
| Jul 2026 | 38.7% | 31.7% | 7.7% | 7.7% | 9.5% | 4.6% |
| Aug 2026 | 37.1% | 30.3% | 9.1% | 9.1% | 9.1% | 5.4% |
| Sep 2026 | 37.2% | 30.4% | 9.1% | 9.1% | 7.4% | 6.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.2% | 90.5K | 0% | +0.2 points | |
| 2, held 2nd | 30.4% | 74K | 0% | +0.1 points | |
| 3, moved from 4th to 3rd | 9.1% | 22.2K | 0% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 9.1% | 22.2K | 0% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 7.4% | 18.1K | -18.5% | -1.6 pointsmoved from 3rd to 5th | |
| 6, held 6th | 6.6% | 16.1K | +22.9% | +1.3 points |
1.
Twinings37.2%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Lipton30.4%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Pukka9.1%
Moved from 4th to 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Tetley9.1%
Moved from 5th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Dilmah7.4%
Moved from 3rd to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
6.6%
Held 6th. 16.1K estimated branded searches, +22.9% vs prior month. Share +1.3 points.
Compare search popularity between Tetley and its closest rivals
Every comparison with Tetley
6 comparisons
How has branded search demand for Tetley changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tetley worldwide held steady at 22.2K.
- Across the 12 months ending September 2026, Tetley’s estimated Share of Search among tea bag brands worldwide increased from 7.5% to 9.1%.
- Across the 12 months ending September 2026, Tetley’s estimated Share of Search among tea bag brands worldwide peaked at 9.1% in September 2026 and was lowest at 7.1% in December 2025.
- Across the 12 months ending September 2026, Tetley rose from 5th to 4th among tea bag brands worldwide.
How did search popularity change for tea bag brands worldwide in September 2026?
6 changes
In September 2026, Stash Tea gained estimated Share of Search among tea bag brands worldwide, from 5.4% to 6.6%.
In September 2026, Dilmah lost estimated Share of Search among tea bag brands worldwide, from 9.1% to 7.4%.
In September 2026, Pukka rose from 4th to 3rd among tea bag brands worldwide.
In September 2026, Tetley rose from 5th to 4th among tea bag brands worldwide.
Estimated monthly branded searches for Lipton worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Estimated monthly branded searches for Twinings worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Where does Tetley compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tea bag brands | 4th of 6 | 9.1% | Shown above |
| Tea brands | 4th of 6 | 9.7% | Show ranking |
How is Tetley measured?
Brandwave collects information about searches that people make online using Tetley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tetley
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