Bell Tea vs Tetley:Which is more popular by branded search?
In August 2026, Tetley had more branded searches than Bell Tea among tea brands worldwide. Tetley was estimated to have 22.2K branded searches compared to Bell Tea’s 880, and held a 10.6% Share of Search versus Bell Tea’s 0.42%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bell Tea or Tetley?
Compare the tea brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tetley, Bell Tea. The figures are in the table below the chart.
View monthly share of search table
| Month | Twinings | Lipton | Dilmah | Tetley | Bell Tea |
|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 36.8% | 9% | 9% | 0.36% |
| Nov 2025 | 44.8% | 36.8% | 9% | 9% | 0.36% |
| Dec 2025 | 44.8% | 36.8% | 9% | 9% | 0.29% |
| Jan 2026 | 44.8% | 36.8% | 9% | 9% | 0.36% |
| Feb 2026 | 44% | 36% | 8.8% | 10.8% | 0.35% |
| Mar 2026 | 44% | 36% | 8.8% | 10.8% | 0.43% |
| Apr 2026 | 44.9% | 36.7% | 9% | 9% | 0.44% |
| May 2026 | 44% | 36% | 10.8% | 8.8% | 0.43% |
| Jun 2026 | 44.7% | 36.6% | 8.9% | 8.9% | 0.79% |
| Jul 2026 | 44% | 36% | 10.8% | 8.8% | 0.43% |
| Aug 2026 | 43.1% | 35.3% | 10.6% | 10.6% | 0.42% |
| Sep 2026 | — | — | — | — | — |
How has the Bell Tea and Tetley comparison changed over the last 12 months?
3 findings
- Tetley was ahead of Bell Tea in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bell Tea’s estimated Share of Search among tea brands worldwide moved from 0.36% to 0.42%, and its estimated monthly branded searches held steady at 880.
- Across the 11 months ending August 2026, Tetley’s estimated Share of Search among tea brands worldwide moved from 9% to 10.6%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for tea brands worldwide in August 2026?
1 change
In August 2026, Tetley gained estimated Share of Search among tea brands worldwide, from 8.8% to 10.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Bell Tea’s and Tetley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.