Lipton vs Tetley:Which is searched more?
In September 2026, Lipton had more branded searches than Tetley among tea bag brands worldwide. Lipton was estimated to have 74K branded searches compared to Tetley’s 22.2K, and held a 30.4% Share of Search versus Tetley’s 9.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lipton or Tetley?
Compare the tea bag brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lipton, Tetley. The figures are in the table below the chart.
View monthly share of search table
| Month | Twinings | Lipton | Pukka | Tetley | Dilmah | Stash Tea |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 30.4% | 11.1% | 7.5% | 7.5% | 6.5% |
| Nov 2025 | 36.4% | 30% | 11% | 7.4% | 7.4% | 7.9% |
| Dec 2025 | 35% | 28.8% | 12.9% | 7.1% | 7.1% | 9.1% |
| Jan 2026 | 35.6% | 29.3% | 13.1% | 7.2% | 7.2% | 7.7% |
| Feb 2026 | 36% | 29.4% | 10.8% | 8.8% | 7.2% | 7.7% |
| Mar 2026 | 36% | 29.4% | 10.8% | 8.8% | 7.2% | 7.7% |
| Apr 2026 | 37.6% | 30.8% | 9.2% | 7.5% | 7.5% | 7.4% |
| May 2026 | 37.3% | 30.5% | 9.1% | 7.5% | 9.1% | 6.5% |
| Jun 2026 | 39.4% | 32.2% | 7.9% | 7.9% | 7.9% | 4.7% |
| Jul 2026 | 38.7% | 31.7% | 7.7% | 7.7% | 9.5% | 4.6% |
| Aug 2026 | 37.1% | 30.3% | 9.1% | 9.1% | 9.1% | 5.4% |
| Sep 2026 | 37.2% | 30.4% | 9.1% | 9.1% | 7.4% | 6.6% |
How has the Lipton and Tetley comparison changed over the last 12 months?
3 findings
- Lipton was ahead of Tetley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lipton’s estimated Share of Search among tea bag brands worldwide held steady at 30.4%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Tetley’s estimated Share of Search among tea bag brands worldwide moved from 7.5% to 9.1%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for tea bag brands worldwide in September 2026?
2 changes
In September 2026, Tetley rose from 5th to 4th among tea bag brands worldwide.
Estimated monthly branded searches for Lipton worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Other head-to-heads among tea bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Lipton’s and Tetley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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