Brandwave

Pukka vs Twinings:Which is searched more?

In September 2026, Twinings had more branded searches than Pukka among tea bag brands worldwide. Twinings was estimated to have 90.5K branded searches compared to Pukka’s 22.2K, and held a 19.3% Share of Search versus Pukka’s 4.7%. These are worldwide searches for English-language branded terms.

Share of Search among tea bag brands worldwide in September 2026Which is more popular in search, Pukka or Twinings?
Pukka4.7%22.2K searches
vs
Twinings19.3%90.5K searches

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Which is more popular in search, Pukka or Twinings?

Compare the tea bag brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pukka and Twinings among tea bag brands worldwide, by month

Share of Search by month for Twinings, Pukka. The figures are in the table below the chart.

View monthly share of search table
MonthStashTwiningsLiptonGingerPukkaTetleyChaiDilmah
Oct 202531.4%19.7%16.2%13.9%5.9%4%4.9%4%
Nov 202531.1%19.5%16.1%13.7%5.9%3.9%5.9%3.9%
Dec 202531.7%19.7%16.2%11.3%7.2%4%5.9%4%
Jan 202635.5%18.1%14.9%12.2%6.7%3.6%5.4%3.6%
Feb 202639.7%17.1%13.9%11.4%5.1%4.2%5.1%3.4%
Mar 202635.5%18.1%14.8%12.6%5.4%4.4%5.4%3.6%
Apr 202640.7%17.3%14.1%11.6%4.2%3.5%5.2%3.5%
May 202636%18.4%15%12.3%4.5%3.7%5.5%4.5%
Jun 202637.6%19.4%15.9%10.7%3.9%3.9%4.8%3.9%
Jul 202634.4%17.8%14.6%9.8%3.6%3.6%11.9%4.4%
Aug 202641.4%17.8%14.5%9.7%4.4%4.4%3.6%4.4%
Sep 202637.4%19.3%15.8%10.3%4.7%4.7%3.9%3.9%

How has the Pukka and Twinings comparison changed over the last 12 months?

  • Twinings was ahead of Pukka in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pukka’s estimated Share of Search among tea bag brands worldwide moved from 5.9% to 4.7%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
  • Across the 12 months ending September 2026, Twinings’ estimated Share of Search among tea bag brands worldwide moved from 19.7% to 19.3%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for tea bag brands worldwide in September 2026?

  1. In September 2026, Twinings gained estimated Share of Search among tea bag brands worldwide, from 17.8% to 19.3%.

  2. In September 2026, Pukka rose from 6th to 5th among tea bag brands worldwide.

Other head-to-heads among tea bag brands

How each brand is measured

Brandwave collects information about searches that people make online using Pukka’s and Twinings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pukka

1 branded search term

  • pukka tea

Twinings

1 branded search term

  • twinings

How the Brand Demand Index is measured

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