Brandwave

How popular isStash in search?

In September 2026, there were an estimated 11.2K branded searches for Stash worldwide which held steady over the last 12 months. Stash holds 0.6% estimated Share of Search among investment apps worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Robinhood85.1%
  2. Wealthfront7.2%
  3. Betterment5.9%
  4. Acorns0.97%
  5. Stash0.6%
  6. Public0.25%
Stash website (opens in a new tab)

Follow Stash and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Stash compete?

Stash is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Investment apps5th of 60.6%Shown below
Robo advisors6th of 60.91%Show ranking
Robo advisers4th of 44.1%Show ranking

Which investment apps compete with Stash?

Stash against investment apps worldwide, by month

Share of Search by month for Robinhood, Wealthfront, Betterment, Stash. The figures are in the table below the chart.

View monthly share of search table
MonthRobinhoodWealthfrontBettermentAcornsStashPublic
Oct 202587.4%6.2%5.1%0.68%0.43%0.21%
Nov 202589.3%5.2%4.3%0.57%0.43%0.18%
Dec 202585.9%7.4%5%0.82%0.6%0.24%
Jan 202682.3%8.6%7%1.2%0.71%0.24%
Feb 202682.8%8.6%7.1%0.78%0.51%0.24%
Mar 202682.8%8.5%7%0.77%0.58%0.26%
Apr 202682.7%8.6%7%0.77%0.59%0.31%
May 202685.3%7.1%5.8%0.78%0.7%0.31%
Jun 202687.7%6%4.9%0.66%0.5%0.27%
Jul 202685.6%7%5.7%0.77%0.58%0.26%
Aug 202687.6%6.1%4.9%0.67%0.5%0.22%
Sep 202685.1%7.2%5.9%0.97%0.6%0.25%

  1. 1.Robinhood

    85.1%

    Held 1st. 1.6M estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  2. 2.Wealthfront

    7.2%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Betterment

    5.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Acorns

    0.97%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  5. 5.Stash

    0.6%

    Held 5th. 11.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Public

    0.25%

    Held 6th. 4.6K estimated branded searches, -6.1% vs prior month. Share 0 points.

Compare search popularity between Stash and its closest rivals

Every comparison with Stash

How has branded search demand for Stash changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stash worldwide held steady, from 11.5K to 11.2K.
  • Across the 12 months ending September 2026, Stash’s estimated Share of Search among investment apps worldwide held steady, from 0.43% to 0.6%.

How did search popularity change for investment apps worldwide in September 2026?

  1. In September 2026, Wealthfront gained estimated Share of Search among investment apps worldwide, from 6.1% to 7.2%.

  2. In September 2026, Betterment gained estimated Share of Search among investment apps worldwide, from 4.9% to 5.9%.

  3. In September 2026, Robinhood lost estimated Share of Search among investment apps worldwide, from 87.6% to 85.1%.

  4. Estimated monthly branded searches for Public worldwide fell 19.3% over 12 measured months, from 5.7K to 4.6K in September 2026.

How is Stash measured?

Brandwave collects information about searches that people make online using Stash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • stash app
  • stash investment

Do you work for Stash? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Stash your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free