Brandwave

Robo advisors:Which brands are most popular in search?

In August 2026, Wealthsimple was the most searched among robo advisors worldwide, with an estimated 529K branded searches and 64.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Wealthsimple64.5%
  2. Wealthfront16.5%
  3. Betterment13.4%
  4. M1 Finance4%
  5. Stash1.2%
  6. Nutmeg0.35%

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Share of SearchLeaderboard

Compare the robo advisors businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among robo advisors worldwide, by month

Share of Search by month for Wealthsimple, Wealthfront, Betterment, M1 Finance. The figures are in the table below the chart.

View monthly share of search table
MonthWealthsimpleWealthfrontBettermentM1 FinanceStashNutmeg
Oct 202563.2%17.1%14%4.2%1%0.46%
Nov 202563%16.9%13.8%4.2%1.2%0.83%
Dec 202560.1%19.8%13.2%4.9%1.4%0.65%
Jan 202659.9%18.5%15.2%4.6%1.4%0.5%
Feb 202668.9%14.5%11.9%3.6%0.72%0.32%
Mar 202678.5%9.9%8.2%2.4%0.6%0.33%
Apr 202677.5%10.5%8.6%2.6%0.63%0.23%
May 202668.8%14%11.4%4.2%1.3%0.37%
Jun 202668.9%14.4%11.7%3.5%1.1%0.38%
Jul 202665.1%16.5%13.5%3.3%1.2%0.36%
Aug 202664.5%16.5%13.4%4%1.2%0.35%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Wealthsimple

    64.5%

    Held 1st. 529K estimated branded searches, -0.47% vs prior month. Share -0.6 points.

  2. 2.Wealthfront

    16.5%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Betterment

    13.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.M1 Finance

    4%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  5. 5.Stash

    1.2%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Nutmeg

    0.35%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among robo advisors worldwide?

In August 2026, Wealthsimple was the most searched among robo advisors worldwide, with an estimated 529K branded searches and 64.5% estimated Share of Search within this set. Wealthfront is in 2nd place, 48.1 percentage points behind at 16.5% Share of Search.

Global robo advisors, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Wealthsimple63.2% → 64.5%78.5%Mar 202659.9%Jan 20261st
Wealthfront17.1% → 16.5%19.8%Dec 20259.9%Mar 20262nd
Betterment14% → 13.4%15.2%Jan 20268.2%Mar 20263rd
M1 Finance4.2% → 4%4.9%Dec 20252.4%Mar 20264th
Stash1% → 1.2%1.4%Dec 20250.6%Mar 20265th
Nutmeg0.46% → 0.35%0.83%Nov 20250.23%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Wealthsimple’s estimated Share of Search among robo advisors worldwide increased from 63.2% to 64.5%.
  • Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among robo advisors worldwide decreased from 17.1% to 16.5%.
  • Across the 11 months ending August 2026, Betterment’s estimated Share of Search among robo advisors worldwide decreased from 14% to 13.4%.
  • Across the 11 months ending August 2026, Wealthsimple’s estimated Share of Search among robo advisors worldwide peaked at 78.5% in March 2026 and was lowest at 59.9% in January 2026.
  • Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among robo advisors worldwide peaked at 19.8% in December 2025 and was lowest at 9.9% in March 2026.
  • Across the 11 months ending August 2026, Betterment’s estimated Share of Search among robo advisors worldwide peaked at 15.2% in January 2026 and was lowest at 8.2% in March 2026.
  • Across the 11 months ending August 2026, M1 Finance’s estimated Share of Search among robo advisors worldwide peaked at 4.9% in December 2025 and was lowest at 2.4% in March 2026.
  • Across the 11 months ending August 2026, M1 Finance, Stash and Nutmeg held steady: their estimated Share of Search among robo advisors worldwide each moved less than 0.5 percentage points.

How did search popularity change for robo advisors worldwide in August 2026?

  1. In August 2026, M1 Finance gained estimated Share of Search among robo advisors worldwide, from 3.3% to 4%.

  2. In August 2026, Wealthsimple lost estimated Share of Search among robo advisors worldwide, from 65.1% to 64.5%.

  3. Estimated monthly branded searches for Nutmeg worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  5. Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

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