M1 Finance vs Wealthfront:Which is more popular by branded search?

Name: M1 Finance vs Wealthfront: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Wealthfront had more branded searches than M1 Finance among robo advisors worldwide. Wealthfront was estimated to have 135K branded searches compared to M1 Finance’s 33.1K, and held a 16.5% Share of Search versus M1 Finance’s 4%. These are worldwide searches for English-language branded terms.

Share of Search among robo advisors worldwide in August 2026Which is more popular in search, M1 Finance or Wealthfront?

Follow M1 Finance vs Wealthfront and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, M1 Finance or Wealthfront?

Compare the robo advisors businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

M1 Finance and Wealthfront among robo advisors worldwide, by month

Month	Wealthsimple	Wealthfront	Betterment	M1 Finance	Stash	Nutmeg
Oct 2025	63.2%	17.1%	14%	4.2%	1%	0.46%
Nov 2025	63%	16.9%	13.8%	4.2%	1.2%	0.83%
Dec 2025	60.1%	19.8%	13.2%	4.9%	1.4%	0.65%
Jan 2026	59.9%	18.5%	15.2%	4.6%	1.4%	0.5%
Feb 2026	68.9%	14.5%	11.9%	3.6%	0.72%	0.32%
Mar 2026	78.5%	9.9%	8.2%	2.4%	0.6%	0.33%
Apr 2026	77.5%	10.5%	8.6%	2.6%	0.63%	0.23%
May 2026	68.8%	14%	11.4%	4.2%	1.3%	0.37%
Jun 2026	68.9%	14.4%	11.7%	3.5%	1.1%	0.38%
Jul 2026	65.1%	16.5%	13.5%	3.3%	1.2%	0.36%
Aug 2026	64.5%	16.5%	13.4%	4%	1.2%	0.35%
Sep 2026	—	—	—	—	—	—

How has the M1 Finance and Wealthfront comparison changed over the last 12 months?

3 findings

Wealthfront was ahead of M1 Finance in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, M1 Finance’s estimated Share of Search among robo advisors worldwide moved from 4.2% to 4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among robo advisors worldwide moved from 17.1% to 16.5%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for robo advisors worldwide in August 2026?

2 changes

In August 2026, M1 Finance gained estimated Share of Search among robo advisors worldwide, from 3.3% to 4%.
Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using M1 Finance’s and Wealthfront’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.