Brandwave

How popular isM1 Finance in search?

In August 2026, there were an estimated 33.1K branded searches for M1 Finance worldwide which is down 18.3% over the last 11 months. M1 Finance holds 4% estimated Share of Search among robo advisors worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Wealthsimple64.5%
  2. Wealthfront16.5%
  3. Betterment13.4%
  4. M1 Finance4%
  5. Stash1.2%
  6. Nutmeg0.35%
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Which robo advisors compete with M1 Finance?

M1 Finance against robo advisors worldwide, by month

Share of Search by month for Wealthsimple, Wealthfront, Betterment, M1 Finance. The figures are in the table below the chart.

View monthly share of search table
MonthWealthsimpleWealthfrontBettermentM1 FinanceStashNutmeg
Oct 202563.2%17.1%14%4.2%1%0.46%
Nov 202563%16.9%13.8%4.2%1.2%0.83%
Dec 202560.1%19.8%13.2%4.9%1.4%0.65%
Jan 202659.9%18.5%15.2%4.6%1.4%0.5%
Feb 202668.9%14.5%11.9%3.6%0.72%0.32%
Mar 202678.5%9.9%8.2%2.4%0.6%0.33%
Apr 202677.5%10.5%8.6%2.6%0.63%0.23%
May 202668.8%14%11.4%4.2%1.3%0.37%
Jun 202668.9%14.4%11.7%3.5%1.1%0.38%
Jul 202665.1%16.5%13.5%3.3%1.2%0.36%
Aug 202664.5%16.5%13.4%4%1.2%0.35%
Sep 2026——————

  1. 1.Wealthsimple

    64.5%

    Held 1st. 529K estimated branded searches, -0.47% vs prior month. Share -0.6 points.

  2. 2.Wealthfront

    16.5%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Betterment

    13.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.M1 Finance

    4%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  5. 5.Stash

    1.2%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Nutmeg

    0.35%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between M1 Finance and its closest rivals

How has branded search demand for M1 Finance changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for M1 Finance worldwide fell from 40.5K to 33.1K.
  • Across the 11 months ending August 2026, M1 Finance’s estimated Share of Search among robo advisors worldwide peaked at 4.9% in December 2025 and was lowest at 2.4% in March 2026.

How did search popularity change for robo advisors worldwide in August 2026?

  1. In August 2026, M1 Finance gained estimated Share of Search among robo advisors worldwide, from 3.3% to 4%.

  2. In August 2026, Wealthsimple lost estimated Share of Search among robo advisors worldwide, from 65.1% to 64.5%.

  3. Estimated monthly branded searches for Nutmeg worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  5. Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How is M1 Finance measured?

Brandwave collects information about searches that people make online using M1 Finance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • m1 finance

Do you work for M1 Finance? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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