M1 Finance vs Nutmeg:Which is more popular by branded search?
In August 2026, M1 Finance had more branded searches than Nutmeg among robo advisors worldwide. M1 Finance was estimated to have 33.1K branded searches compared to Nutmeg’s 2.9K, and held a 4% Share of Search versus Nutmeg’s 0.35%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, M1 Finance or Nutmeg?
Compare the robo advisors businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for M1 Finance, Nutmeg. The figures are in the table below the chart.
View monthly share of search table
| Month | Wealthsimple | Wealthfront | Betterment | M1 Finance | Stash | Nutmeg |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 17.1% | 14% | 4.2% | 1% | 0.46% |
| Nov 2025 | 63% | 16.9% | 13.8% | 4.2% | 1.2% | 0.83% |
| Dec 2025 | 60.1% | 19.8% | 13.2% | 4.9% | 1.4% | 0.65% |
| Jan 2026 | 59.9% | 18.5% | 15.2% | 4.6% | 1.4% | 0.5% |
| Feb 2026 | 68.9% | 14.5% | 11.9% | 3.6% | 0.72% | 0.32% |
| Mar 2026 | 78.5% | 9.9% | 8.2% | 2.4% | 0.6% | 0.33% |
| Apr 2026 | 77.5% | 10.5% | 8.6% | 2.6% | 0.63% | 0.23% |
| May 2026 | 68.8% | 14% | 11.4% | 4.2% | 1.3% | 0.37% |
| Jun 2026 | 68.9% | 14.4% | 11.7% | 3.5% | 1.1% | 0.38% |
| Jul 2026 | 65.1% | 16.5% | 13.5% | 3.3% | 1.2% | 0.36% |
| Aug 2026 | 64.5% | 16.5% | 13.4% | 4% | 1.2% | 0.35% |
| Sep 2026 | — | — | — | — | — | — |
How has the M1 Finance and Nutmeg comparison changed over the last 12 months?
3 findings
- M1 Finance was ahead of Nutmeg in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, M1 Finance’s estimated Share of Search among robo advisors worldwide moved from 4.2% to 4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Nutmeg’s estimated Share of Search among robo advisors worldwide moved from 0.46% to 0.35%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for robo advisors worldwide in August 2026?
2 changes
In August 2026, M1 Finance gained estimated Share of Search among robo advisors worldwide, from 3.3% to 4%.
Estimated monthly branded searches for Nutmeg worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using M1 Finance’s and Nutmeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
M1 Finance
1 branded search term
- m1 finance
Nutmeg
1 branded search term
- nutmeg investing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.