Brandwave

How popular isWealthsimple in search?

In August 2026, there were an estimated 529K branded searches for Wealthsimple worldwide which is down 13.1% over the last 11 months. Wealthsimple holds 64.5% estimated Share of Search among robo advisors worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Wealthsimple64.5%
  2. Wealthfront16.5%
  3. Betterment13.4%
  4. M1 Finance4%
  5. Stash1.2%
  6. Nutmeg0.35%
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Which robo advisors compete with Wealthsimple?

Wealthsimple against robo advisors worldwide, by month

Share of Search by month for Wealthsimple, Wealthfront, Betterment, M1 Finance. The figures are in the table below the chart.

View monthly share of search table
MonthWealthsimpleWealthfrontBettermentM1 FinanceStashNutmeg
Oct 202563.2%17.1%14%4.2%1%0.46%
Nov 202563%16.9%13.8%4.2%1.2%0.83%
Dec 202560.1%19.8%13.2%4.9%1.4%0.65%
Jan 202659.9%18.5%15.2%4.6%1.4%0.5%
Feb 202668.9%14.5%11.9%3.6%0.72%0.32%
Mar 202678.5%9.9%8.2%2.4%0.6%0.33%
Apr 202677.5%10.5%8.6%2.6%0.63%0.23%
May 202668.8%14%11.4%4.2%1.3%0.37%
Jun 202668.9%14.4%11.7%3.5%1.1%0.38%
Jul 202665.1%16.5%13.5%3.3%1.2%0.36%
Aug 202664.5%16.5%13.4%4%1.2%0.35%
Sep 2026——————

  1. 1.Wealthsimple

    64.5%

    Held 1st. 529K estimated branded searches, -0.47% vs prior month. Share -0.6 points.

  2. 2.Wealthfront

    16.5%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Betterment

    13.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.M1 Finance

    4%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  5. 5.Stash

    1.2%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Nutmeg

    0.35%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Wealthsimple and its closest rivals

How has branded search demand for Wealthsimple changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wealthsimple worldwide fell from 609K to 529K.
  • Across the 11 months ending August 2026, Wealthsimple’s estimated Share of Search among robo advisors worldwide increased from 63.2% to 64.5%.
  • Across the 11 months ending August 2026, Wealthsimple’s estimated Share of Search among robo advisors worldwide peaked at 78.5% in March 2026 and was lowest at 59.9% in January 2026.

How did search popularity change for robo advisors worldwide in August 2026?

  1. In August 2026, M1 Finance gained estimated Share of Search among robo advisors worldwide, from 3.3% to 4%.

  2. In August 2026, Wealthsimple lost estimated Share of Search among robo advisors worldwide, from 65.1% to 64.5%.

  3. Estimated monthly branded searches for Nutmeg worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  5. Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

Where does Wealthsimple compete?

Wealthsimple is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Retail investing and trading apps4th of 810%Show ranking
Robo advisors1st of 664.5%Shown above

How is Wealthsimple measured?

Brandwave collects information about searches that people make online using Wealthsimple’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • invest wealthsimple
  • tfsa wealthsimple
  • Wealthsimple
  • wealthsimple account
  • wealthsimple app
  • wealthsimple business account
  • wealthsimple chequing account
  • wealthsimple crypto
  • wealthsimple fees
  • wealthsimple invest
  • wealthsimple investing
  • wealthsimple rrsp
  • wealthsimple savings account
  • wealthsimple smart investing
  • wealthsimple tax
  • wealthsimple tfsa
  • wealthsimple trade
  • wealthsimple visa
  • wealthsimple.com

Do you work for Wealthsimple? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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