Wealthfront vs Wealthsimple:Which is more popular by branded search?
In August 2026, Wealthsimple had more branded searches than Wealthfront among robo advisors worldwide. Wealthsimple was estimated to have 529K branded searches compared to Wealthfront’s 135K, and held a 64.5% Share of Search versus Wealthfront’s 16.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Wealthfront or Wealthsimple?
Compare the robo advisors businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wealthsimple, Wealthfront. The figures are in the table below the chart.
View monthly share of search table
| Month | Wealthsimple | Wealthfront | Betterment | M1 Finance | Stash | Nutmeg |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 17.1% | 14% | 4.2% | 1% | 0.46% |
| Nov 2025 | 63% | 16.9% | 13.8% | 4.2% | 1.2% | 0.83% |
| Dec 2025 | 60.1% | 19.8% | 13.2% | 4.9% | 1.4% | 0.65% |
| Jan 2026 | 59.9% | 18.5% | 15.2% | 4.6% | 1.4% | 0.5% |
| Feb 2026 | 68.9% | 14.5% | 11.9% | 3.6% | 0.72% | 0.32% |
| Mar 2026 | 78.5% | 9.9% | 8.2% | 2.4% | 0.6% | 0.33% |
| Apr 2026 | 77.5% | 10.5% | 8.6% | 2.6% | 0.63% | 0.23% |
| May 2026 | 68.8% | 14% | 11.4% | 4.2% | 1.3% | 0.37% |
| Jun 2026 | 68.9% | 14.4% | 11.7% | 3.5% | 1.1% | 0.38% |
| Jul 2026 | 65.1% | 16.5% | 13.5% | 3.3% | 1.2% | 0.36% |
| Aug 2026 | 64.5% | 16.5% | 13.4% | 4% | 1.2% | 0.35% |
| Sep 2026 | — | — | — | — | — | — |
How has the Wealthfront and Wealthsimple comparison changed over the last 12 months?
3 findings
- Wealthsimple was ahead of Wealthfront in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among robo advisors worldwide moved from 17.1% to 16.5%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, Wealthsimple’s estimated Share of Search among robo advisors worldwide moved from 63.2% to 64.5%, and its estimated monthly branded searches moved from 609K to 529K.
How did search popularity change for robo advisors worldwide in August 2026?
2 changes
In August 2026, Wealthsimple lost estimated Share of Search among robo advisors worldwide, from 65.1% to 64.5%.
Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Wealthfront’s and Wealthsimple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Wealthfront
1 branded search term
- wealthfront
Wealthsimple
19 branded search terms
- invest wealthsimple
- tfsa wealthsimple
- Wealthsimple
- wealthsimple account
- wealthsimple app
- wealthsimple business account
- wealthsimple chequing account
- wealthsimple crypto
- wealthsimple fees
- wealthsimple invest
- wealthsimple investing
- wealthsimple rrsp
- wealthsimple savings account
- wealthsimple smart investing
- wealthsimple tax
- wealthsimple tfsa
- wealthsimple trade
- wealthsimple visa
- wealthsimple.com
Put your own brand in this comparison
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