Robo advisers:Which brands are most popular in search?
In August 2026, Acorns was the most searched among robo advisers worldwide, with an estimated 550K branded searches and 68.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Acorns68.3%Wealthfront16.8%
Betterment13.7%
Stash1.2%
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Share of SearchLeaderboard
Compare the automated investing services people use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Acorns, Wealthfront, Betterment. The figures are in the table below the chart.
View monthly share of search table
| Month | Acorns | Wealthfront | Betterment | Stash |
|---|---|---|---|---|
| Oct 2025 | 72.6% | 14.6% | 11.9% | 0.87% |
| Nov 2025 | 72.5% | 14.5% | 11.9% | 1.1% |
| Dec 2025 | 65.7% | 19.7% | 13.1% | 1.4% |
| Jan 2026 | 63.9% | 19.1% | 15.7% | 1.4% |
| Feb 2026 | 59.4% | 21.7% | 17.8% | 1.1% |
| Mar 2026 | 59.3% | 21.7% | 17.8% | 1.3% |
| Apr 2026 | 64% | 19.1% | 15.7% | 1.2% |
| May 2026 | 68.1% | 16.7% | 13.6% | 1.5% |
| Jun 2026 | 63.8% | 19.2% | 15.6% | 1.4% |
| Jul 2026 | 68.3% | 16.8% | 13.7% | 1.2% |
| Aug 2026 | 68.3% | 16.8% | 13.7% | 1.2% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.3% | 550K | 0% | 0 points | |
| 2, held 2nd | 16.8% | 135K | 0% | 0 points | |
| 3, held 3rd | 13.7% | 110K | 0% | 0 points | |
| 4, held 4th | 1.2% | 9.9K | 0% | 0 points |
1.
Acorns68.3%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.
16.8%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
13.7%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Stash1.2%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among robo advisers worldwide?
4 brands
In August 2026, Acorns was the most searched among robo advisers worldwide, with an estimated 550K branded searches and 68.3% estimated Share of Search within this set. Wealthfront is in 2nd place, 51.6 percentage points behind at 16.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Acorns | 72.6% → 68.3% | 72.6%Oct 2025 | 59.3%Mar 2026 | 1st |
| Wealthfront | 14.6% → 16.8% | 21.7%Feb 2026 | 14.5%Nov 2025 | 2nd |
| Betterment | 11.9% → 13.7% | 17.8%Feb 2026 | 11.9%Nov 2025 | 3rd |
| Stash | 0.87% → 1.2% | 1.5%May 2026 | 0.87%Oct 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Acorns’ estimated Share of Search among robo advisers worldwide decreased from 72.6% to 68.3%.
- Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among robo advisers worldwide increased from 14.6% to 16.8%.
- Across the 11 months ending August 2026, Betterment’s estimated Share of Search among robo advisers worldwide increased from 11.9% to 13.7%.
- Across the 11 months ending August 2026, Acorns’ estimated Share of Search among robo advisers worldwide peaked at 72.6% in October 2025 and was lowest at 59.3% in March 2026.
- Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among robo advisers worldwide peaked at 21.7% in February 2026 and was lowest at 14.5% in November 2025.
- Across the 11 months ending August 2026, Betterment’s estimated Share of Search among robo advisers worldwide peaked at 17.8% in February 2026 and was lowest at 11.9% in November 2025.
- Across the 11 months ending August 2026, Stash held steady: its estimated Share of Search among robo advisers worldwide moved less than 0.5 percentage points.
How did search popularity change for robo advisers worldwide in August 2026?
3 changes
Estimated monthly branded searches for Acorns worldwide fell 33.2% over 11 measured months, from 823K to 550K in August 2026.
Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
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