Brandwave

Soup brands:Which brands are most popular in search?

In August 2026, Covent Garden was the most searched among soup brands worldwide, with an estimated 1.8M branded searches and 78.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Covent Garden78.4%
  2. Campbell's10.5%
  3. Heinz7.1%
  4. Progresso3.2%
  5. Amy's0.78%
  6. Baxter's0.07%

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Share of SearchLeaderboard

Compare the soup brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among soup brands worldwide, by month

Share of Search by month for Covent Garden, Campbell's, Heinz, Progresso. The figures are in the table below the chart.

View monthly share of search table
MonthCovent GardenCampbell'sHeinzProgressoAmy'sBaxter's
Oct 202571%14.2%9.5%4.3%0.86%0.14%
Nov 202571.6%17.6%6.5%3.5%0.71%0.11%
Dec 202583.4%9.2%4.1%2.8%0.55%0.07%
Jan 202669.8%14.1%9.4%5.2%1.3%0.17%
Feb 202672%14.5%8%4.4%1.1%0.14%
Mar 202669.9%14.1%9.5%5.2%1.3%0.11%
Apr 202673.9%12.1%8.1%4.5%1.3%0.08%
May 202674.1%12.1%8.1%4.5%1.1%0.08%
Jun 202670.1%14.1%9.5%5.2%1%0.07%
Jul 202675.8%12.4%6.8%3.7%1.1%0.07%
Aug 202678.4%10.5%7.1%3.2%0.78%0.07%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Covent Garden

    78.4%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +2.6 points.

  2. 2.Campbell's

    10.5%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.9 points.

  3. 3.Heinz

    7.1%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.Progresso

    3.2%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Amy's

    0.78%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  6. 6.Baxter's

    0.07%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among soup brands worldwide?

In August 2026, Covent Garden was the most searched among soup brands worldwide, with an estimated 1.8M branded searches and 78.4% estimated Share of Search within this set. Campbell's is in 2nd place, 67.8 percentage points behind at 10.5% Share of Search.

Global soup brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Covent Garden71% → 78.4%83.4%Dec 202569.8%Jan 20261st
Campbell's14.2% → 10.5%17.6%Nov 20259.2%Dec 20252nd
Heinz9.5% → 7.1%9.5%Oct 20254.1%Dec 20253rd
Progresso4.3% → 3.2%5.2%Jun 20262.8%Dec 20254th
Amy's0.86% → 0.78%1.3%Apr 20260.55%Dec 20255th
Baxter's0.14% → 0.07%0.17%Jan 20260.07%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Covent Garden’s estimated Share of Search among soup brands worldwide increased from 71% to 78.4%.
  • Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among soup brands worldwide decreased from 14.2% to 10.5%.
  • Across the 11 months ending August 2026, Heinz’s estimated Share of Search among soup brands worldwide decreased from 9.5% to 7.1%.
  • Across the 11 months ending August 2026, Progresso’s estimated Share of Search among soup brands worldwide decreased from 4.3% to 3.2%.
  • Across the 11 months ending August 2026, Covent Garden’s estimated Share of Search among soup brands worldwide peaked at 83.4% in December 2025 and was lowest at 69.8% in January 2026.
  • Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among soup brands worldwide peaked at 17.6% in November 2025 and was lowest at 9.2% in December 2025.
  • Across the 11 months ending August 2026, Heinz’s estimated Share of Search among soup brands worldwide peaked at 9.5% in October 2025 and was lowest at 4.1% in December 2025.
  • Across the 11 months ending August 2026, Progresso’s estimated Share of Search among soup brands worldwide peaked at 5.2% in June 2026 and was lowest at 2.8% in December 2025.
  • Across the 11 months ending August 2026, Amy's and Baxter's held steady: their estimated Share of Search among soup brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for soup brands worldwide in August 2026?

  1. In August 2026, Covent Garden gained estimated Share of Search among soup brands worldwide, from 75.8% to 78.4%.

  2. In August 2026, Campbell's lost estimated Share of Search among soup brands worldwide, from 12.4% to 10.5%.

  3. In August 2026, Progresso lost estimated Share of Search among soup brands worldwide, from 3.7% to 3.2%.

  4. Estimated monthly branded searches for Baxter's worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

  5. Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

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