How popular isBaxter's in search?
In August 2026, there were an estimated 1.6K branded searches for Baxter's worldwide which is down 44.8% over the last 11 months. Baxter's holds 0.07% estimated Share of Search among soup brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Covent Garden78.3%
Campbell's10.5%
Heinz7.1%- Progresso3.2%
- Amy's0.77%
Continental0.1%- Baxter's0.07%
Follow Baxter's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which soup brands compete with Baxter's?
Share of Search by month for Covent Garden, Campbell's, Heinz, Progresso, Baxter's. The figures are in the table below the chart.
View monthly share of search table
| Month | Covent Garden | Campbell's | Heinz | Progresso | Amy's | Continental | Baxter's |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.9% | 14.2% | 9.5% | 4.3% | 0.86% | 0.09% | 0.14% |
| Nov 2025 | 71.5% | 17.6% | 6.4% | 3.5% | 0.71% | 0.07% | 0.11% |
| Dec 2025 | 83.3% | 9.2% | 4.1% | 2.8% | 0.55% | 0.06% | 0.07% |
| Jan 2026 | 69.8% | 14.1% | 9.4% | 5.2% | 1.3% | 0.11% | 0.17% |
| Feb 2026 | 71.9% | 14.5% | 8% | 4.4% | 1.1% | 0.11% | 0.14% |
| Mar 2026 | 69.8% | 14.1% | 9.4% | 5.2% | 1.3% | 0.11% | 0.11% |
| Apr 2026 | 73.8% | 12.1% | 8.1% | 4.5% | 1.3% | 0.09% | 0.08% |
| May 2026 | 74% | 12.1% | 8.1% | 4.5% | 1.1% | 0.12% | 0.08% |
| Jun 2026 | 70% | 14.1% | 9.5% | 5.2% | 1% | 0.14% | 0.07% |
| Jul 2026 | 75.7% | 12.4% | 6.8% | 3.7% | 1.1% | 0.12% | 0.07% |
| Aug 2026 | 78.3% | 10.5% | 7.1% | 3.2% | 0.77% | 0.1% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.3% | 1.8M | +22% | +2.6 points | |
| 2, held 2nd | 10.5% | 246K | 0% | -1.9 points | |
| 3, held 3rd | 7.1% | 165K | +22.2% | +0.2 points | |
| 4, held 4th | 3.2% | 74K | 0% | -0.6 points | |
| 5, held 5th | 0.77% | 18.1K | -18.5% | -0.3 points | |
| 6, held 6th | 0.1% | 2.4K | 0% | 0 points | |
| 7, held 7th | 0.07% | 1.6K | +23.1% | 0 points |
78.3%
Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +2.6 points.
10.5%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.9 points.
3.
Heinz7.1%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
3.2%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.Amy's
0.77%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
0.1%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.Baxter's
0.07%
Held 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between Baxter's and its closest rivals
How has branded search demand for Baxter's changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Baxter's worldwide fell from 2.9K to 1.6K.
- Across the 11 months ending August 2026, Baxter's fell from 6th to 7th among soup brands worldwide.
How did search popularity change for soup brands worldwide in August 2026?
6 changes
In August 2026, Covent Garden gained estimated Share of Search among soup brands worldwide, from 75.7% to 78.3%.
In August 2026, Campbell's lost estimated Share of Search among soup brands worldwide, from 12.4% to 10.5%.
In August 2026, Progresso lost estimated Share of Search among soup brands worldwide, from 3.7% to 3.2%.
Estimated monthly branded searches for Continental worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
Estimated monthly branded searches for Baxter's worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.
Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How is Baxter's measured?
Brandwave collects information about searches that people make online using Baxter's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- baxters soup
Do you work for Baxter's? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Baxter's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.