Baxter's vs Heinz:Which is more popular by branded search?
In August 2026, Heinz had more branded searches than Baxter's among soup brands worldwide. Heinz was estimated to have 165K branded searches compared to Baxter's’ 1.6K, and held a 7.1% Share of Search versus Baxter's’ 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Baxter's or Heinz?
Compare the soup brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heinz, Baxter's. The figures are in the table below the chart.
View monthly share of search table
| Month | Covent Garden | Campbell's | Heinz | Progresso | Amy's | Continental | Baxter's |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.9% | 14.2% | 9.5% | 4.3% | 0.86% | 0.09% | 0.14% |
| Nov 2025 | 71.5% | 17.6% | 6.4% | 3.5% | 0.71% | 0.07% | 0.11% |
| Dec 2025 | 83.3% | 9.2% | 4.1% | 2.8% | 0.55% | 0.06% | 0.07% |
| Jan 2026 | 69.8% | 14.1% | 9.4% | 5.2% | 1.3% | 0.11% | 0.17% |
| Feb 2026 | 71.9% | 14.5% | 8% | 4.4% | 1.1% | 0.11% | 0.14% |
| Mar 2026 | 69.8% | 14.1% | 9.4% | 5.2% | 1.3% | 0.11% | 0.11% |
| Apr 2026 | 73.8% | 12.1% | 8.1% | 4.5% | 1.3% | 0.09% | 0.08% |
| May 2026 | 74% | 12.1% | 8.1% | 4.5% | 1.1% | 0.12% | 0.08% |
| Jun 2026 | 70% | 14.1% | 9.5% | 5.2% | 1% | 0.14% | 0.07% |
| Jul 2026 | 75.7% | 12.4% | 6.8% | 3.7% | 1.1% | 0.12% | 0.07% |
| Aug 2026 | 78.3% | 10.5% | 7.1% | 3.2% | 0.77% | 0.1% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Baxter's and Heinz comparison changed over the last 12 months?
3 findings
- Heinz was ahead of Baxter's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baxter's’ estimated Share of Search among soup brands worldwide moved from 0.14% to 0.07%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among soup brands worldwide moved from 9.5% to 7.1%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for soup brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Baxter's’ and Heinz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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