How popular isHeinz in search?
In August 2026, there were an estimated 165K branded searches for Heinz worldwide which is down 17.9% over the last 11 months. Heinz holds 3.9% estimated Share of Search among soup brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Covent Garden86.3%
Campbell's7.5%
Heinz3.9%Progresso1.7%
Amy's0.45%
Continental0.06%
Baxter's0.04%
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Which soup brands compete with Heinz?
Share of Search by month for Covent Garden, Campbell's, Heinz. The figures are in the table below the chart.
View monthly share of search table
| Month | Covent Garden | Campbell's | Heinz | Progresso | Amy's | Continental | Baxter's |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.5% | 11% | 5.4% | 2.4% | 0.52% | 0.05% | 0.08% |
| Nov 2025 | 72.3% | 22.2% | 3.3% | 1.8% | 0.38% | 0.04% | 0.06% |
| Dec 2025 | 87.3% | 8.7% | 2.2% | 1.4% | 0.3% | 0.03% | 0.04% |
| Jan 2026 | 78.6% | 12.3% | 5.3% | 2.9% | 0.76% | 0.06% | 0.1% |
| Feb 2026 | 80.6% | 11.8% | 4.5% | 2.4% | 0.62% | 0.06% | 0.08% |
| Mar 2026 | 79.3% | 11.6% | 5.4% | 2.9% | 0.75% | 0.06% | 0.06% |
| Apr 2026 | 82.8% | 9.3% | 4.6% | 2.5% | 0.78% | 0.05% | 0.04% |
| May 2026 | 82.9% | 9.3% | 4.6% | 2.5% | 0.64% | 0.07% | 0.05% |
| Jun 2026 | 80.3% | 10.5% | 5.4% | 3% | 0.62% | 0.08% | 0.04% |
| Jul 2026 | 84.4% | 9% | 3.8% | 2.1% | 0.65% | 0.07% | 0.04% |
| Aug 2026 | 86.3% | 7.5% | 3.9% | 1.7% | 0.45% | 0.06% | 0.04% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.3% | 3.7M | +22% | +1.9 points | |
| 2, held 2nd | 7.5% | 320K | 0% | -1.5 points | |
| 3, held 3rd | 3.9% | 165K | +22.2% | +0.1 points | |
| 4, held 4th | 1.7% | 74K | 0% | -0.3 points | |
| 5, held 5th | 0.45% | 19K | -17.8% | -0.2 points | |
| 6, held 6th | 0.06% | 2.4K | 0% | 0 points | |
| 7, held 7th | 0.04% | 1.6K | +22.4% | 0 points |
86.3%
Held 1st. 3.7M estimated branded searches, +22% vs prior month. Share +1.9 points.
7.5%
Held 2nd. 320K estimated branded searches, 0% vs prior month. Share -1.5 points.
3.
Heinz3.9%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
1.7%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Amy's0.45%
Held 5th. 19K estimated branded searches, -17.8% vs prior month. Share -0.2 points.
0.06%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Baxter's0.04%
Held 7th. 1.6K estimated branded searches, +22.4% vs prior month. Share 0 points.
Compare search popularity between Heinz and its closest rivals
Every comparison with Heinz
31 comparisons
- Heinz vs Kewpie
- Baxters vs Heinz
- Campbell's vs Heinz
- Covent Garden vs Heinz
- Del Monte vs Heinz
- French's vs Heinz
- Heinz vs Princes
- Heinz vs Sainsbury's
- Heinz vs Tesco
- Best Foods vs Heinz
- Heinz vs Hellmann's
- Epicure vs Heinz
- Heinz vs Progresso
- Colman's vs Heinz
- Heinz vs Kikkoman
- Heinz vs Miracle Whip
- Duke's vs Heinz
- Heinz vs Nando's
- Grey Poupon vs Heinz
- Heinz vs Hunt's
- Heinz vs Opies
- Heinz vs Primal Kitchen
- Amy's vs Heinz
- Batchelors vs Heinz
- Branston vs Heinz
- Gulden's vs Heinz
- Heinz vs Maille
- Heinz vs Sir Kensington's
- Continental vs Heinz
- Baxter's vs Heinz
- Heinz vs Mrs Elswood
How has branded search demand for Heinz changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Heinz worldwide fell from 201K to 165K.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among soup brands worldwide decreased from 5.4% to 3.9%.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among soup brands worldwide peaked at 5.4% in June 2026 and was lowest at 2.2% in December 2025.
How did search popularity change for soup brands worldwide in August 2026?
6 changes
In August 2026, Covent Garden gained estimated Share of Search among soup brands worldwide, from 84.4% to 86.3%.
In August 2026, Campbell's lost estimated Share of Search among soup brands worldwide, from 9% to 7.5%.
Estimated monthly branded searches for Continental worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
Estimated monthly branded searches for Baxter's worldwide fell 44.4% over 11 measured months, from 3K to 1.6K in August 2026.
Estimated monthly branded searches for Progresso worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
Where does Heinz compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baked beans brands | 4th of 6 | 0.9% | Show ranking |
| Canned beans brands | 3rd of 6 | 1.5% | Show ranking |
| Soup brands | 3rd of 7 | 3.9% | Shown above |
| Ketchup brands | 3rd of 6 | 13% | Show ranking |
| Condiments | 2nd of 6 | 13.3% | Show ranking |
| Mustard brands | 2nd of 6 | 14.9% | Show ranking |
| Mayonnaise brands | 2nd of 6 | 17.6% | Show ranking |
| Pickles brands | 2nd of 6 | 39.5% | Show ranking |
How is Heinz measured?
Brandwave collects information about searches that people make online using Heinz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- heinz
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