Brandwave

How popular isAmy's in search?

In August 2026, there were an estimated 19K branded searches for Amy's worldwide which held steady over the last 11 months. Amy's holds 0.45% estimated Share of Search among soup brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Covent Garden86.3%
  2. Campbell's7.5%
  3. Heinz3.9%
  4. Progresso1.7%
  5. Amy's0.45%
  6. Continental0.06%
  7. Baxter's0.04%
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Which soup brands compete with Amy's?

Amy's against soup brands worldwide, by month

Share of Search by month for Covent Garden, Campbell's, Heinz, Amy's. The figures are in the table below the chart.

View monthly share of search table
MonthCovent GardenCampbell'sHeinzProgressoAmy'sContinentalBaxter's
Oct 202580.5%11%5.4%2.4%0.52%0.05%0.08%
Nov 202572.3%22.2%3.3%1.8%0.38%0.04%0.06%
Dec 202587.3%8.7%2.2%1.4%0.3%0.03%0.04%
Jan 202678.6%12.3%5.3%2.9%0.76%0.06%0.1%
Feb 202680.6%11.8%4.5%2.4%0.62%0.06%0.08%
Mar 202679.3%11.6%5.4%2.9%0.75%0.06%0.06%
Apr 202682.8%9.3%4.6%2.5%0.78%0.05%0.04%
May 202682.9%9.3%4.6%2.5%0.64%0.07%0.05%
Jun 202680.3%10.5%5.4%3%0.62%0.08%0.04%
Jul 202684.4%9%3.8%2.1%0.65%0.07%0.04%
Aug 202686.3%7.5%3.9%1.7%0.45%0.06%0.04%
Sep 2026———————

  1. 1.Covent Garden

    86.3%

    Held 1st. 3.7M estimated branded searches, +22% vs prior month. Share +1.9 points.

  2. 2.Campbell's

    7.5%

    Held 2nd. 320K estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Heinz

    3.9%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  4. 4.Progresso

    1.7%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Amy's

    0.45%

    Held 5th. 19K estimated branded searches, -17.8% vs prior month. Share -0.2 points.

  6. 6.Continental

    0.06%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Baxter's

    0.04%

    Held 7th. 1.6K estimated branded searches, +22.4% vs prior month. Share 0 points.

Compare search popularity between Amy's and its closest rivals

How has branded search demand for Amy's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Amy's worldwide held steady, from 19.4K to 19K.
  • Across the 11 months ending August 2026, Amy's’ estimated Share of Search among soup brands worldwide held steady, from 0.52% to 0.45%.

How did search popularity change for soup brands worldwide in August 2026?

  1. In August 2026, Covent Garden gained estimated Share of Search among soup brands worldwide, from 84.4% to 86.3%.

  2. In August 2026, Campbell's lost estimated Share of Search among soup brands worldwide, from 9% to 7.5%.

  3. Estimated monthly branded searches for Continental worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  4. Estimated monthly branded searches for Baxter's worldwide fell 44.4% over 11 measured months, from 3K to 1.6K in August 2026.

  5. Estimated monthly branded searches for Progresso worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  6. Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Amy's compete?

Amy's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Soup brands5th of 70.45%Shown above
Frozen meals6th of 62%Show ranking

How is Amy's measured?

Brandwave collects information about searches that people make online using Amy's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • amy s
  • amys kitchen

Do you work for Amy's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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