Heinz vs Sir Kensington's:Which is more popular by branded search?
In August 2026, Heinz had more branded searches than Sir Kensington's among ketchup brands worldwide. Heinz was estimated to have 165K branded searches compared to Sir Kensington's’ 2.9K, and held a 14.3% Share of Search versus Sir Kensington's’ 0.25%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Heinz or Sir Kensington's?
Compare the ketchup brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heinz, Sir Kensington's. The figures are in the table below the chart.
View monthly share of search table
| Month | French's | Heinz | Del Monte | Hunt's | Primal Kitchen | Sir Kensington's |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.9% | 17.3% | 7.8% | 1.9% | 1.9% | 0.21% |
| Nov 2025 | 72.1% | 14.5% | 9.6% | 1.9% | 1.6% | 0.21% |
| Dec 2025 | 72.5% | 11.9% | 11.9% | 2% | 1.6% | 0.17% |
| Jan 2026 | 71.2% | 14.3% | 9.5% | 1.9% | 2.9% | 0.21% |
| Feb 2026 | 75.2% | 12.3% | 8.3% | 2% | 2% | 0.17% |
| Mar 2026 | 71.9% | 14.4% | 9.6% | 1.9% | 1.9% | 0.21% |
| Apr 2026 | 71.6% | 14.4% | 9.6% | 2.4% | 1.9% | 0.21% |
| May 2026 | 64% | 12.8% | 19.1% | 2.1% | 1.7% | 0.15% |
| Jun 2026 | 73.2% | 14.7% | 8% | 2% | 2% | 0.17% |
| Jul 2026 | 75.2% | 12.3% | 8.3% | 2% | 2% | 0.17% |
| Aug 2026 | 71.2% | 14.3% | 9.5% | 2.3% | 2.3% | 0.25% |
| Sep 2026 | — | — | — | — | — | — |
How has the Heinz and Sir Kensington's comparison changed over the last 12 months?
3 findings
- Heinz was ahead of Sir Kensington's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among ketchup brands worldwide moved from 17.3% to 14.3%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Sir Kensington's’ estimated Share of Search among ketchup brands worldwide moved from 0.21% to 0.25%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for ketchup brands worldwide in August 2026?
2 changes
In August 2026, Heinz gained estimated Share of Search among ketchup brands worldwide, from 12.3% to 14.3%.
Estimated monthly branded searches for Sir Kensington's worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Heinz’s and Sir Kensington's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heinz
1 branded search term
- heinz
Sir Kensington's
1 branded search term
- sir kensington's
Put your own brand in this comparison
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