Covent Garden vs Progresso:Which is more popular by branded search?

Name: Covent Garden vs Progresso: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Covent Garden had more branded searches than Progresso among soup brands worldwide. Covent Garden was estimated to have 1.8M branded searches compared to Progresso’s 74K, and held a 78.3% Share of Search versus Progresso’s 3.2%. These are worldwide searches for English-language branded terms.

Share of Search among soup brands worldwide in August 2026Which is more popular in search, Covent Garden or Progresso?

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Which is more popular in search, Covent Garden or Progresso?

Compare the soup brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Covent Garden and Progresso among soup brands worldwide, by month

Month	Covent Garden	Campbell's	Heinz	Progresso	Amy's	Continental	Baxter's
Oct 2025	70.9%	14.2%	9.5%	4.3%	0.86%	0.09%	0.14%
Nov 2025	71.5%	17.6%	6.4%	3.5%	0.71%	0.07%	0.11%
Dec 2025	83.3%	9.2%	4.1%	2.8%	0.55%	0.06%	0.07%
Jan 2026	69.8%	14.1%	9.4%	5.2%	1.3%	0.11%	0.17%
Feb 2026	71.9%	14.5%	8%	4.4%	1.1%	0.11%	0.14%
Mar 2026	69.8%	14.1%	9.4%	5.2%	1.3%	0.11%	0.11%
Apr 2026	73.8%	12.1%	8.1%	4.5%	1.3%	0.09%	0.08%
May 2026	74%	12.1%	8.1%	4.5%	1.1%	0.12%	0.08%
Jun 2026	70%	14.1%	9.5%	5.2%	1%	0.14%	0.07%
Jul 2026	75.7%	12.4%	6.8%	3.7%	1.1%	0.12%	0.07%
Aug 2026	78.3%	10.5%	7.1%	3.2%	0.77%	0.1%	0.07%
Sep 2026	—	—	—	—	—	—	—

How has the Covent Garden and Progresso comparison changed over the last 12 months?

3 findings

Covent Garden was ahead of Progresso in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Covent Garden’s estimated Share of Search among soup brands worldwide moved from 70.9% to 78.3%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
Across the 11 months ending August 2026, Progresso’s estimated Share of Search among soup brands worldwide moved from 4.3% to 3.2%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for soup brands worldwide in August 2026?

2 changes

In August 2026, Covent Garden gained estimated Share of Search among soup brands worldwide, from 75.7% to 78.3%.
In August 2026, Progresso lost estimated Share of Search among soup brands worldwide, from 3.7% to 3.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Covent Garden’s and Progresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.