How popular isProgresso in search?
In August 2026, there were an estimated 74K branded searches for Progresso worldwide which is down 18.2% over the last 11 months. Progresso holds 3.2% estimated Share of Search among soup brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Covent Garden78.3%
Campbell's10.5%
Heinz7.1%Progresso3.2%
Amy's0.77%
Continental0.1%
Baxter's0.07%
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Which soup brands compete with Progresso?
Share of Search by month for Covent Garden, Campbell's, Heinz, Progresso. The figures are in the table below the chart.
View monthly share of search table
| Month | Covent Garden | Campbell's | Heinz | Progresso | Amy's | Continental | Baxter's |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.9% | 14.2% | 9.5% | 4.3% | 0.86% | 0.09% | 0.14% |
| Nov 2025 | 71.5% | 17.6% | 6.4% | 3.5% | 0.71% | 0.07% | 0.11% |
| Dec 2025 | 83.3% | 9.2% | 4.1% | 2.8% | 0.55% | 0.06% | 0.07% |
| Jan 2026 | 69.8% | 14.1% | 9.4% | 5.2% | 1.3% | 0.11% | 0.17% |
| Feb 2026 | 71.9% | 14.5% | 8% | 4.4% | 1.1% | 0.11% | 0.14% |
| Mar 2026 | 69.8% | 14.1% | 9.4% | 5.2% | 1.3% | 0.11% | 0.11% |
| Apr 2026 | 73.8% | 12.1% | 8.1% | 4.5% | 1.3% | 0.09% | 0.08% |
| May 2026 | 74% | 12.1% | 8.1% | 4.5% | 1.1% | 0.12% | 0.08% |
| Jun 2026 | 70% | 14.1% | 9.5% | 5.2% | 1% | 0.14% | 0.07% |
| Jul 2026 | 75.7% | 12.4% | 6.8% | 3.7% | 1.1% | 0.12% | 0.07% |
| Aug 2026 | 78.3% | 10.5% | 7.1% | 3.2% | 0.77% | 0.1% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.3% | 1.8M | +22% | +2.6 points | |
| 2, held 2nd | 10.5% | 246K | 0% | -1.9 points | |
| 3, held 3rd | 7.1% | 165K | +22.2% | +0.2 points | |
| 4, held 4th | 3.2% | 74K | 0% | -0.6 points | |
| 5, held 5th | 0.77% | 18.1K | -18.5% | -0.3 points | |
| 6, held 6th | 0.1% | 2.4K | 0% | 0 points | |
| 7, held 7th | 0.07% | 1.6K | +23.1% | 0 points |
78.3%
Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +2.6 points.
10.5%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.9 points.
3.
Heinz7.1%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
3.2%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
Amy's0.77%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
0.1%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Baxter's0.07%
Held 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between Progresso and its closest rivals
How has branded search demand for Progresso changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Progresso worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, Progresso’s estimated Share of Search among soup brands worldwide decreased from 4.3% to 3.2%.
- Across the 11 months ending August 2026, Progresso’s estimated Share of Search among soup brands worldwide peaked at 5.2% in June 2026 and was lowest at 2.8% in December 2025.
How did search popularity change for soup brands worldwide in August 2026?
6 changes
In August 2026, Covent Garden gained estimated Share of Search among soup brands worldwide, from 75.7% to 78.3%.
In August 2026, Campbell's lost estimated Share of Search among soup brands worldwide, from 12.4% to 10.5%.
In August 2026, Progresso lost estimated Share of Search among soup brands worldwide, from 3.7% to 3.2%.
Estimated monthly branded searches for Continental worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
Estimated monthly branded searches for Baxter's worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.
Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How is Progresso measured?
Brandwave collects information about searches that people make online using Progresso’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- progresso
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Is Progresso your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.