Kikkoman vs Masterfoods:Which is searched more?
In September 2026, Kikkoman had more branded searches than Masterfoods among sauce and condiment brands worldwide. Kikkoman was estimated to have 60.5K branded searches compared to Masterfoods’ 4.4K, and held a 10.1% Share of Search versus Masterfoods’ 0.73%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kikkoman or Masterfoods?
Compare the sauce and condiment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kikkoman, Masterfoods. The figures are in the table below the chart.
View monthly share of search table
| Month | Kewpie | Heinz | Kikkoman | Masterfoods | Wattie's |
|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 35.2% | 10.6% | 0.77% | 0.63% |
| Nov 2025 | 56.4% | 30.9% | 11.3% | 0.82% | 0.55% |
| Dec 2025 | 59.9% | 26.9% | 12% | 0.72% | 0.48% |
| Jan 2026 | 59.8% | 26.8% | 12% | 0.88% | 0.47% |
| Feb 2026 | 63% | 23.1% | 12.7% | 0.75% | 0.5% |
| Mar 2026 | 59.6% | 26.7% | 9.8% | 0.88% | 2.9% |
| Apr 2026 | 61.2% | 27.4% | 10.1% | 0.73% | 0.6% |
| May 2026 | 61.1% | 27.4% | 10.1% | 0.9% | 0.48% |
| Jun 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.48% |
| Jul 2026 | 64.5% | 23.7% | 10.6% | 0.77% | 0.42% |
| Aug 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.4% |
| Sep 2026 | 61.3% | 27.5% | 10.1% | 0.73% | 0.48% |
How has the Kikkoman and Masterfoods comparison changed over the last 12 months?
3 findings
- Kikkoman was ahead of Masterfoods in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kikkoman’s estimated Share of Search among sauce and condiment brands worldwide moved from 10.6% to 10.1%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Masterfoods’ estimated Share of Search among sauce and condiment brands worldwide moved from 0.77% to 0.73%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for sauce and condiment brands worldwide in September 2026?
0 changes
Neither Kikkoman nor Masterfoods moved beyond provider rounding among sauce and condiment brands in September 2026.
Other head-to-heads among sauce and condiment brands
How each brand is measured
Brandwave collects information about searches that people make online using Kikkoman’s and Masterfoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kikkoman
1 branded search term
- kikkoman
Masterfoods
1 branded search term
- masterfoods
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