Goya vs Taste Nirvana:Which is more popular by branded search?
In August 2026, Goya had more branded searches than Taste Nirvana among coconut water worldwide. Goya was estimated to have 18.1K branded searches compared to Taste Nirvana’s 1K, and held a 13.7% Share of Search versus Taste Nirvana’s 0.76%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Goya or Taste Nirvana?
Compare the coconut water people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Goya, Taste Nirvana. The figures are in the table below the chart.
View monthly share of search table
| Month | Vita Coco | Harmless Harvest | Goya | Taste Nirvana | Zico | Coco Libre |
|---|---|---|---|---|---|---|
| Oct 2025 | 64% | 15.7% | 19.2% | 0.76% | 0.22% | 0.18% |
| Nov 2025 | 68.3% | 13.7% | 16.7% | 0.81% | 0.24% | 0.24% |
| Dec 2025 | 68.2% | 13.6% | 16.7% | 0.99% | 0.24% | 0.29% |
| Jan 2026 | 74.3% | 12.2% | 12.2% | 0.88% | 0.26% | 0.14% |
| Feb 2026 | 76.3% | 10.3% | 12.5% | 0.61% | 0.18% | 0.15% |
| Mar 2026 | 74.5% | 12.3% | 12.3% | 0.68% | 0.18% | 0.14% |
| Apr 2026 | 72.5% | 14.6% | 11.9% | 0.66% | 0.21% | 0.11% |
| May 2026 | 72.5% | 14.6% | 11.9% | 0.66% | 0.21% | 0.11% |
| Jun 2026 | 72.5% | 14.6% | 11.9% | 0.66% | 0.21% | 0.09% |
| Jul 2026 | 68.4% | 16.8% | 13.7% | 0.76% | 0.24% | 0.16% |
| Aug 2026 | 68.4% | 16.8% | 13.7% | 0.76% | 0.24% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Goya and Taste Nirvana comparison changed over the last 12 months?
3 findings
- Goya was ahead of Taste Nirvana in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Goya’s estimated Share of Search among coconut water worldwide moved from 19.2% to 13.7%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Taste Nirvana’s estimated Share of Search among coconut water worldwide held steady at 0.76%, and its estimated monthly branded searches moved from 720 to 1K.
How did search popularity change for coconut water worldwide in August 2026?
2 changes
Goya’s estimated Share of Search among coconut water worldwide has gained ground for 3 months in a row, from 11.9% to 13.7% in August 2026.
Estimated monthly branded searches for Taste Nirvana worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Goya’s and Taste Nirvana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Goya
1 branded search term
- goya foods
Taste Nirvana
1 branded search term
- taste nirvana
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.