Brandwave

Goya vs North Sails:Which is more popular by branded search?

In August 2026, Goya had more branded searches than North Sails among windsurfing sail brands worldwide. Goya was estimated to have 18.1K branded searches compared to North Sails’ 1.6K, and held a 44.1% Share of Search versus North Sails’ 3.9%. These are worldwide searches for English-language branded terms.

Share of Search among windsurfing sail brands worldwide in August 2026Which is more popular in search, Goya or North Sails?
Goya44.1%18.1K searches
vs
North Sails3.9%1.6K searches

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Which is more popular in search, Goya or North Sails?

Compare the windsurfing sail brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Goya and North Sails among windsurfing sail brands worldwide, by month

Share of Search by month for Goya, North Sails. The figures are in the table below the chart.

View monthly share of search table
MonthGoyaEzzyDuotoneNaishSeverneNorth Sails
Oct 202543.5%35.6%7%4.6%7%2.4%
Nov 202540.3%40.3%7.9%4.4%5.2%2%
Dec 202537.9%46.3%6.1%3.3%4.9%1.5%
Jan 202645.3%37%6%4.8%4.8%2.2%
Feb 202646.6%38.1%4.9%4.1%4.1%2.3%
Mar 202648.8%32.6%6.5%4.3%5.1%2.7%
Apr 202648.4%32.4%6.4%4.3%5.1%3.5%
May 202644.6%36.5%7.1%4.7%4.7%2.5%
Jun 202647.8%31.9%7.7%5%5%2.6%
Jul 202645.9%30.7%9.1%4.8%6.1%3.3%
Aug 202644.1%29.5%10.7%5.9%5.9%3.9%
Sep 2026——————

How has the Goya and North Sails comparison changed over the last 12 months?

  • Goya was ahead of North Sails in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Goya’s estimated Share of Search among windsurfing sail brands worldwide moved from 43.5% to 44.1%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 11 months ending August 2026, North Sails’ estimated Share of Search among windsurfing sail brands worldwide moved from 2.4% to 3.9%, and its estimated monthly branded searches moved from 1K to 1.6K.

How did search popularity change for windsurfing sail brands worldwide in August 2026?

  1. In August 2026, North Sails gained estimated Share of Search among windsurfing sail brands worldwide, from 3.3% to 3.9%.

  2. In August 2026, Goya lost estimated Share of Search among windsurfing sail brands worldwide, from 45.9% to 44.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Goya’s and North Sails’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Goya

1 branded search term

  • goya foods

North Sails

1 branded search term

  • north sails windsurfing

How the Brand Demand Index is measured

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